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The E-Business Formula for Success
     

The E-Business Formula for Success

by Susan Sweeney
 
The book starts by helping you carefully analyze your business' existing characteristics and needs -- a vital first step. Then internationally recognized author Susan Sweeney reviews the four leading e-business models describing the major features, benefits, and drawbacks for each. The book then provides tips for designing and developing an effective Web site based on

Overview

The book starts by helping you carefully analyze your business' existing characteristics and needs -- a vital first step. Then internationally recognized author Susan Sweeney reviews the four leading e-business models describing the major features, benefits, and drawbacks for each. The book then provides tips for designing and developing an effective Web site based on the e-business model you have selected. Techniques and strategies for drawing large volumes of targeted traffic complete this "bible" of the e-business world.

Product Details

ISBN-13:
9781885068606
Publisher:
Maximum Press
Publication date:
01/28/2001
Pages:
338
Product dimensions:
7.02(w) x 9.00(h) x 0.79(d)

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