E-Business Privacy and Trust: Planning and Management Strategies / Edition 1

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In today's Internet economy, companies doing business on the Webmust be fully versed in issues of trust, privacy, and security inorder to provide their customers and visitors with a service thatprotects both their confidentiality and the security of theirtransactions. In light of recent congressional approval of the useof digital signatures, a secure Web site and a strong privacypolicy have become more important than ever. Any business thatfails to address these issues leaves itself open to potentiallydevastating lawsuits, negative publicity, and the loss of customerloyalty. Therefore, issues involving trust, privacy, and securitymust be an integral part of the development of any e-businessstrategy.

E-Business Privacy and Trust provides critical guidance on theprivacy and security issues companies must be aware of whenoperating an e-business. The author examines current privacy issueswith regard to information gathered on Web sites and the growingbacklash against such practices, both in consumer andbusiness-to-business models. In clear, easy-to-understand language,he explains how to avoid potential liabilities arising from suchissues as intellectual property, defamation, and deceptivecommercial practices. He also includes helpful auditing checkliststo use when reviewing company privacy and security, and discussesemerging insurance options designed to protect today's Web siteoperators.

An essential business tool for e-business owners as well asauditors, accountants, finance and strategic planningprofessionals, Web site managers, and IT professionals, E-BusinessPrivacy and Trust will help today's companies, large and small,seeking to benefit from the global exposure of doing business onthe Web, achieve maximum returns while avoiding potentiallydamaging legal setbacks.

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Editorial Reviews

From the Publisher
"...given careful and thoughtful analysis..." (Information Age,October 2001)

"..Its factual. Its great to read a book on privacy and trustissues with the politics taken out...it covers a huge range oftopics...has many bullet point lists and a whole load of checklistson auditing and monitoring. You would be really hard presses tofind anything on privacy and trust that isn't within these pages.."(Supply Management, 29 November 2001)

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Product Details

  • ISBN-13: 9780471414445
  • Publisher: Wiley
  • Publication date: 7/28/2001
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.30 (w) x 9.41 (h) x 0.82 (d)

Meet the Author

PAUL SHAW is the editor and publisher of Computing and Communications: Law and Protection, Communications: Law and Protections, and Assets Protection, periodicals with a circulation of more than 4,000. He is also the coauthor of Avoiding Cyber Fraud in Small Businesses: What Auditors and Owners Need to Know, also published by John Wiley.

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Table of Contents


Marketing Versus Privacy.

A Primer on Privacy Law.

Healthcare Law Mandates Security and Privacy.

Privacy of Personal Financial Information.

Internet Privacy for Children.

European Union Privacy Protection Mandate.

Information Privacy and Compliance Programs.

Internal Protection Controls.

Creating and Communicating Policies.

Digital Signatures Liberate Electronic Commerce.

Biometric Security Systems.

Encryption Security for Electronic Commerce.

Protecting Proprietary Information.

Secrecy and Noncompete Agreements.

Computer Insurance: Risks and Protection.

Audit Checklists and Monitoring.


Selected References.

Selected Websites.


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