E-Business Privacy and Trust: Planning and Management Strategies / Edition 1

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In today's Internet economy, companies doing business on the Web must be fully versed in issues of trust, privacy, and security in order to provide their customers and visitors with a service that protects both their confidentiality and the security of their transactions. In light of recent congressional approval of the use of digital signatures, a secure Web site and a strong privacy policy have become more important than ever. Any business that fails to address these issues leaves itself open to potentially devastating lawsuits, negative publicity, and the loss of customer loyalty. Therefore, issues involving trust, privacy, and security must be an integral part of the development of any e-business strategy.

E-Business Privacy and Trust provides critical guidance on the privacy and security issues companies must be aware of when operating an e-business. The author examines current privacy issues with regard to information gathered on Web sites and the growing backlash against such practices, both in consumer and business-to-business models. In clear, easy-to-understand language, he explains how to avoid potential liabilities arising from such issues as intellectual property, defamation, and deceptive commercial practices. He also includes helpful auditing checklists to use when reviewing company privacy and security, and discusses emerging insurance options designed to protect today's Web site operators.

An essential business tool for e-business owners as well as auditors, accountants, finance and strategic planning professionals, Web site managers, and IT professionals, E-Business Privacy and Trust will help today's companies, large and small, seeking to benefit from the global exposure of doing business on the Web, achieve maximum returns while avoiding potentially damaging legal setbacks.

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Product Details

  • ISBN-13: 9780471414445
  • Publisher: Wiley
  • Publication date: 7/28/2001
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.30 (w) x 9.41 (h) x 0.82 (d)

Table of Contents

Ch. 1 Marketing Versus Privacy 1
Ch. 2 A Primer on Privacy Law 19
Ch. 3 Healthcare Law Mandates Security and Privacy 39
Ch. 4 Privacy of Personal Financial Information 47
Ch. 5 Internet Privacy for Children 57
Ch. 6 European Union Privacy Protection Mandate 65
Ch. 7 Information Privacy and Compliance Programs 71
Ch. 8 Internal Protection Controls 85
Ch. 9 Creating and Communicating Policies 101
Ch. 10 Digital Signatures Liberate Electronic Commerce 117
Ch. 11 Biometric Security Systems 123
Ch. 12 Encryption Security for Electronic Commerce 135
Ch. 13 Protecting Proprietary Information 143
Ch. 14 Secrecy and Noncompete Agreements 159
Ch. 15 Computer Insurance: Risks and Protection 167
Ch. 16 Audit Checklists and Monitoring 175
Glossary 195
Selected References 209
Selected Websites 215
Index 219
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