E-Business Privacy and Trust: Planning and Management Strategies / Edition 1

E-Business Privacy and Trust: Planning and Management Strategies / Edition 1

by Paul Shaw
     
 

In today's Internet economy, companies doing business on the Web must be fully versed in issues of trust, privacy, and security in order to provide their customers and visitors with a service that protects both their confidentiality and the security of their transactions. In light of recent congressional approval of the use of digital signatures, a secure Web site

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Overview

In today's Internet economy, companies doing business on the Web must be fully versed in issues of trust, privacy, and security in order to provide their customers and visitors with a service that protects both their confidentiality and the security of their transactions. In light of recent congressional approval of the use of digital signatures, a secure Web site and a strong privacy policy have become more important than ever. Any business that fails to address these issues leaves itself open to potentially devastating lawsuits, negative publicity, and the loss of customer loyalty. Therefore, issues involving trust, privacy, and security must be an integral part of the development of any e-business strategy.

E-Business Privacy and Trust provides critical guidance on the privacy and security issues companies must be aware of when operating an e-business. The author examines current privacy issues with regard to information gathered on Web sites and the growing backlash against such practices, both in consumer and business-to-business models. In clear, easy-to-understand language, he explains how to avoid potential liabilities arising from such issues as intellectual property, defamation, and deceptive commercial practices. He also includes helpful auditing checklists to use when reviewing company privacy and security, and discusses emerging insurance options designed to protect today's Web site operators.

An essential business tool for e-business owners as well as auditors, accountants, finance and strategic planning professionals, Web site managers, and IT professionals, E-Business Privacy and Trust will help today's companies, large and small, seeking to benefit from the global exposure of doing business on the Web, achieve maximum returns while avoiding potentially damaging legal setbacks.

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Product Details

ISBN-13:
9780471414445
Publisher:
Wiley
Publication date:
07/28/2001
Pages:
240
Product dimensions:
6.30(w) x 9.41(h) x 0.82(d)

Table of Contents

Preface.

Marketing Versus Privacy.

A Primer on Privacy Law.

Healthcare Law Mandates Security and Privacy.

Privacy of Personal Financial Information.

Internet Privacy for Children.

European Union Privacy Protection Mandate.

Information Privacy and Compliance Programs.

Internal Protection Controls.

Creating and Communicating Policies.

Digital Signatures Liberate Electronic Commerce.

Biometric Security Systems.

Encryption Security for Electronic Commerce.

Protecting Proprietary Information.

Secrecy and Noncompete Agreements.

Computer Insurance: Risks and Protection.

Audit Checklists and Monitoring.

Glossary.

Selected References.

Selected Websites.

Index.

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