×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

E-Commerce 2010: Business. Technology. Society. / Edition 6
     

E-Commerce 2010: Business. Technology. Society. / Edition 6

by Kenneth C. Laudon, Carol Guercio Traver
 

ISBN-10: 0136100570

ISBN-13: 9780136100577

Pub. Date: 11/20/2009

Publisher: Prentice Hall

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide

Overview

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce

MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Product Details

ISBN-13:
9780136100577
Publisher:
Prentice Hall
Publication date:
11/20/2009
Series:
Pearson Custom Business Resources Series
Edition description:
Sixth Edition
Pages:
822
Product dimensions:
8.10(w) x 10.00(h) x 1.50(d)

Table of Contents

PART 1: Introduction to E-commerce
Chapter 1. The Revolution is Just Beginning Chapter 2. E-commerce Business Models and Concepts
PART 2: Technology Infrastructure for E-commerce
Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure Chapter 4. Building an E-commerce Website Chapter 5. Online Security and Payment Systems
PART 3: Business Concepts and Social Issues
Chapter 6. E-commerce Marketing Concepts Chapter 7. E-commerce Marketing Communications Chapter 8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-commerce in Action
Chapter 9. Online Retailing and Services Chapter 10. Online Content and Media Chapter 11. Social Networks, Auctions, and Portals Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews