E-commerce 2013 / Edition 9

E-commerce 2013 / Edition 9

by Kenneth Laudon, Carol Guercio Traver
     
 

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

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Overview

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

Product Details

ISBN-13:
9780132730358
Publisher:
Prentice Hall
Publication date:
12/04/2012
Edition description:
Older Edition
Pages:
912
Sales rank:
1,052,018
Product dimensions:
8.10(w) x 10.10(h) x 1.30(d)

Table of Contents

Chapter 1: The Revolution Continues

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

Chapter 7: E-commerce Marketing Communications

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Chapter 9: Online Retailing and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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