E-Commerce 2015 / Edition 11

by Kenneth C. Laudon, Carol Guercio Traver

Overview

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

• Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
• Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

Product Details

ISBN-13:	9780133507164
Publisher:	Pearson
Publication date:	12/09/2014
Edition description:	Older Edition
Pages:	912
Product dimensions:	8.20(w) x 10.00(h) x 1.40(d)

Table of Contents

1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
9. Online Retailing and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce