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More About This Textbook
Overview
E-Commerce and V-Business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organisation.
Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organisations are reaping considerable strategic advantage from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments.
One of the first texts to explicitly recognize the converging aspects of electronic commerce and virtual organisation An up-to-date, leading academic text involving an international team of experts Packed with recent case studies illustrating how electronic commerce and virtual business have created significant strategic benefits
Audience: MBA, MSc and advanced undergraduate students.
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Table of Contents
Preface; Recognising the potential of e-business - Business transformation on the Internet; Online delivered content: concept and business potential; Digital intermediation in electronic commerce: the eBay model; E-business and the intermediary role of virtual communities; Measuring the effectiveness of e-commerce web sites; Business impacts of the Internet for small and medium sized enterprises; Industry transformation in e-commerce: web diffusion in travel agencies; Shaping the virtual organization - Defining the virtual organization; Interorganizational systems to support strategic collaboration between firms; Structure, strategy and success factors for the virtual organization; Management support for the modular virtual organization: KLM distribution; Knowledge and teamwork in the virtual organization; The contribution of Internet electronic commerce to advanced supply chain reform: a case study; Virtuality in the IT industry; Recognising the limitations of virtual organizations; Citation index; Subject index.