E-Commerce: Real Issues and Cases / Edition 1

Paperback (Print)
Buy New
Buy New from BN.com
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Paperback)
  • All (13) from $1.99   
  • New (7) from $134.95   
  • Used (6) from $1.99   


Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.

Read More Show Less

Product Details

  • ISBN-13: 9780324074697
  • Publisher: Cengage Learning
  • Publication date: 4/12/2002
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 8.10 (w) x 10.06 (h) x 0.81 (d)

Meet the Author

Michael Chris Knapp, PhD, CPA, CMA, has been a member of the faculty of the University of Oklahoma since 1988. Professor Knapp has published extensively in both academic research journals and practitioner-oriented journals. Professor Knapp has written numerous articles for major metropolitan newspapers on a wide range of business topics, including several articles appearing in the Los Angeles Times.

Read More Show Less

Table of Contents

Module 1: The Big Issues Case 1.1 Regulating Cyberspace: Paul Revere Vs. The Corporate Raiders Case 1.2 Global E-Commerce: Competition, Conflict . . . Cooperation Case 1.3 Privacy Matters: Cookies Case 1.4 Privacy Matters: Carnivore Case 1.5 To Tax or Not To Tax Module 2: Fortunes Made Case 2.1 Yoo-hoo? Case 2.2 Citizen Case Case 2.3 The Accidental Billionaire: Pierre Omidyar, Founder of eBay Case 2.4 Abracadabra, Inc. Case 2.5 Mark Cuban: Internet Maverick Module 3: E-busts Case 3.1 PointCast, FallFast Case 3.2 Millennium Mania Case 3.3 Toby's Toys Case 3.4 Internet Bubble, Part I: Party Time Case 3.5 Internet Bubble, Part II: Burn, Baby, Burn Module 4: The Dark Side of E-Commerce Case 4.1 Free Kevin Case 4.2 Master of Their Domains Case 4.3 Debits, Credits & Dot-Coms Case 4.4 CyberEthics: Means, Ends and Mean Ends Module 5: Status Reports Case 5.1 E-Mail: The Killer App Case 5.2 To B Or Not 2B Case 5.3 Wapathy and Waplash: Welcome to the Wireless Internet Case 5.4 Online Brokers: Going for Broke on the Internet Case 5.5 Electronic Hatcheries Case 5.6 Brainiacs, Inc: The Brave New World of E-Consulting

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)