E-Commerce Developer's Guide to Building Community and Using Promotional Tools

E-Commerce Developer's Guide to Building Community and Using Promotional Tools

by Noel Jerke
     
 

Help Your Community Thrive with High Standards and Best Practices.

By now, it's clear that community is the key to any online venture: bring together an identifiable group of users who return to your site regularly and you have a solid foundation for success. Focusing on powerful Microsoft technologies such as SQL Server and ASP, this book teaches you to build

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Overview

Help Your Community Thrive with High Standards and Best Practices.

By now, it's clear that community is the key to any online venture: bring together an identifiable group of users who return to your site regularly and you have a solid foundation for success. Focusing on powerful Microsoft technologies such as SQL Server and ASP, this book teaches you to build the required site functionality and implement it to create a self-sustaining, evolving online community with vast economic potential.

Coverage Includes

  • Understanding community concepts
  • Exploring Microsoft technologies and what they offer
  • Making shrewd system design decisions
  • Setting up the server farm
  • Developing a visitor-driven content directory
  • Building a full-featured guest register
  • Implementing discussion forums
  • Creating polling tools
  • Tracking site usage
  • Applying tuning techniques to get optimal results
  • Following best practices to maximize the health of your community

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  • Product Details

    ISBN-13:
    9780782128659
    Publisher:
    Sybex, Incorporated
    Publication date:
    04/01/2001
    Edition description:
    BK&CD-ROM
    Pages:
    544
    Product dimensions:
    7.64(w) x 9.08(h) x 1.31(d)

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