E-Commerce Economics / Edition 1

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Overview

This is one of the first texts on the market to provide a foundation for covering the important subject of electronic commerce within college and university economics curricula. Applying basic principles of economics, the book surveys the various ways that economics can be applied to the area of electronic commerce and how the e-commerce revolution affects the economy. It features full coverage of the implications of electronic commerce within the various areas of the discipline; balanced examinations of how basic economic principles continue to apply to the electronic marketplace and of how features of certain products sold in this marketplace have required rethinking some of those principles; and numerous current-interest features underscoring the real-world relevance of the study of e-commerce economics.

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Product Details

  • ISBN-13: 9780324128802
  • Publisher: Cengage Learning
  • Publication date: 1/4/2002
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 544
  • Product dimensions: 8.33 (w) x 9.47 (h) x 1.05 (d)

Meet the Author

David VanHoose earned his Ph.D. at the University of North Carolina at Chapel Hill and is Herman W. Lay Professor of Private Enterprise at Baylor University. He has published articles in such journals as the Quarterly Journal of Economics, the International Economic Review, the Southern Economic Journal, the Journal of Money, Credit, and Banking, Economic Inquiry, and the Scandinavian Journal of Economics. VanHoose served as a Visiting Economist at the Board of Governors of the Federal Reserve System in 1988 and as a Visiting Scholar at the Federal Reserve Bank of Kansas City in 1989. In 1991 he received the Iddo Sarnat Award for the outstanding article in the Journal of Banking and Finance, and in 1995 he received the Atlantic Economic Journal's best article award. He is an editor of the Journal of Economics and Business and serves on the editorial boards of Open Economies Review and the Atlantic Economic Journal. He has 18 years of teaching experience at the undergraduate and graduate levels. VanHoose is author of E-Commerce Economics (2003) and co-author of Macroeconomics: Theories, Policies, and International Applications (Third Edition 2004), International Monetary and Financial Economics (Second Edition 2002), Money, Banking, and Financial Markets (Second Edition 2004), and Global Economic Issues and Policies (2003).

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Table of Contents

UNIT I: ELECTRONIC COMMERCE—MARKETS AND PRICES 1. Foundations of Electronic Commerce 2. Applying Basic Economic Principles to Electronic Commerce 3. Imperfect Competition, Virtual Products, and Network Industries 4. Business Strategies and Conduct in the Electronic Marketplace UNIT II: INFORMATION, ADVERTISING, AND INNOVATION IN THE ELECTRONIC 5. Searching for Information in Electronic Markets 6. Internet Advertising 7. Innovation, Intellectual Property Rights, and the Internet UNIT III: INTERNET FINANCE, ONLINE BANKING, AND E-MONEY 8. Online Financial Markets 9. The Economics of Online Banking 10. Digital Cash and Electronic Payments UNIT IV: POLICY IMPLICATIONS OF ELECTRONIC COMMERCE 11. Regulatory Issues in Electronic Markets 12. The Public Sector and the Electronic Marketplace 13. Electronic Commerce and the World Trading System 14. The Electronic Marketplace and Aggregate Economics Activity

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