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E-Commerce Essentials / Edition 1
     

E-Commerce Essentials / Edition 1

by Kenneth C. Laudon
 

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ISBN-10: 0133544982

ISBN-13: 9780133544985

Pub. Date: 10/15/2013

Publisher: Pearson

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent

Overview

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Product Details

ISBN-13:
9780133544985
Publisher:
Pearson
Publication date:
10/15/2013
Edition description:
New Edition
Pages:
504
Sales rank:
401,506
Product dimensions:
7.90(w) x 9.90(h) x 0.80(d)

Table of Contents

1: The Revolution Continues

2: E-commerce Business Models and Concepts

3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform

4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

5: E-commerce Security and Payment Systems

6: E-commerce Marketing and Advertising Concepts.

7: Ethical, Social, and Political Issues in E-commerce

8: Online Retailing and Services

9: Online Content and Media

10: Social Networks, Auctions, and Portals

11: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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