E-Commerce Essentials with Microsoft FrontPage Version 2002
  • E-Commerce Essentials with Microsoft FrontPage Version 2002
  • E-Commerce Essentials with Microsoft FrontPage Version 2002

E-Commerce Essentials with Microsoft FrontPage Version 2002

by Greg Holden
     
 

With millions of potential new customers and partners on the Internet, now's the time to get your business on line - and growing - with this hands-on guide to Microsoft FrontPage 2002. With it, you'll learn how to take advantage of the commerce-ready tools built into FrontPage to set up shop faster and easier - without writing a single line of code. From setting up

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Overview

With millions of potential new customers and partners on the Internet, now's the time to get your business on line - and growing - with this hands-on guide to Microsoft FrontPage 2002. With it, you'll learn how to take advantage of the commerce-ready tools built into FrontPage to set up shop faster and easier - without writing a single line of code. From setting up a cart-and-checkout system to delivering top-notch customer care, you get the easy-to-follow steps, checklists, and expert recommendations you need for a successful venture that thrives on line!

DISCOVER HOW TO:

  • Focus your business goals, and design your site from the customer's perspective
  • Learn what key elements make your site transaction-friendly and encourage repeat business
  • Use FrontPage with other Microsoft Office applications to generate great content and deliver real-time data and search capabilities
  • Find free and low-cost resources - including Microsoft bCentral small business services - to help build traffic and sales
  • Road-test your site before going live - learning how many seconds of download time you have before customers jump ship
  • Employ the customer-service tools that build credibility and loyalty, and use feedback to fine-tune your site small-business site

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Editorial Reviews

Booknews
Shows small business owners how to build an e-commerce web site with the FrontPage 2002 program. The author offers guidance for identifying customers, organizing the site, setting up an interactive catalog, accepting payments online, marketing to attract customers, and improving the site as business grows. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780735613713
Publisher:
Microsoft Press
Publication date:
06/01/2001
Pages:
290
Product dimensions:
7.38(w) x 9.20(h) x 0.91(d)

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