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From Barnes & NobleThe Barnes & Noble Review
The future of e-commerce may not be with giant, venture-capital-funded "new economy" dinosaurs but with small businesses who know how to keep costs low, serve customers well, and make small, steady, growing profits. If your business has shied away from the Web (or settled for "brochureware"), maybe it's time to take another look. FrontPage 2002 offers powerful resources for building e-commerce sites, and it's now well integrated with Microsoft's bCentral services (giving you a one-stop solution for building catalogs, accepting credit cards, even managing customer relationships).
In this book, Greg Holden walks you through building and managing your e-commerce site with FrontPage 2002 and bCentral. The capabilities at your disposal would've cost thousands of dollars just two years ago -- online catalogues, software for calculating tax and shipping, community forums, and so forth. Now that they're far cheaper, Holden shows how to make the most of them.
Of course, success isn't about bells and whistles, and Holden stays focused on the fundamentals. Who are your customers? What do they want? How can you turn browsers into buyers -- and buyers into repeat customers? It can be done -- by you. With a little help from this book. (Bill Camarda)
Bill Camarda is a consultant, writer, and web/multimedia content developer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.