E-commerce: Business. Technology. Society. / Edition 1

E-commerce: Business. Technology. Society. / Edition 1

by Kenneth C. Laudon, Carol Guercio Traver
     
 

ISBN-10: 0201748150

ISBN-13: 9780201748154

Pub. Date: 11/13/2001

Publisher: Pearson

B> E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent

Overview

B> E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.

Product Details

ISBN-13:
9780201748154
Publisher:
Pearson
Publication date:
11/13/2001
Edition description:
Older Edition
Pages:
800
Product dimensions:
7.26(w) x 11.86(h) x 1.20(d)
Lexile:
1410L (what's this?)

Table of Contents

Part 1Introduction to E-commerce
1The Revolution is Just Beginning2
2E-Commerce Business Models and Concepts54
Part 2Technology Infrastructure for E-commerce
3The Internet and World Wide Web: E-commerce Infrastructure106
4Building an E-Commerce Web Site176
5Security and Encryption228
6E-Commerce Payment Systems280
Part 3Business Concepts and Social Issues
7E-Commerce Marketing Concepts332
8E-Commerce Marketing Communications410
9Ethical, Social, and Political Issues in E-Commerce452
Part 4E-commerce in Action
10Retailing on the Web524
11Online Service Industries582
12B2B E-Commerce: Supply Chain Management and Collaborative Commerce650
13Auctions, Portals, and Communities
14Online Content Providers: Digital Media
References725
Credits739
Index741

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