E-commerce: Business. Technology. Society. / Edition 1

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Overview

B> E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.
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Product Details

  • ISBN-13: 9780201748154
  • Publisher: Pearson
  • Publication date: 11/13/2001
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 800
  • Lexile: 1410L (what's this?)
  • Product dimensions: 7.26 (w) x 11.86 (h) x 1.20 (d)

Table of Contents

1 The Revolution is Just Beginning
2 E-Commerce Business Models and Concepts
3 The Internet and World Wide Web: E-Commerce Infrastructure
4 Building an E-Commerce Web Site
5 Security and Encryption
6 E-Commerce Payment Systems
7 E-Commerce Marketing Concepts
8 E-Commerce Marketing Communications
9 Ethical, Social and Political Issues in E-Commerce
10 Retailing on the Web
11 Online Service Industries
12 B2B E-Commerce: Supply Chain Management and Collaborative Commerce
13 Auctions, Portals, and Communities
14 Online Content Providers: Digital Media
References
Credits
Index
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