E-Commerce: Business, Technology, Society / Edition 4

E-Commerce: Business, Technology, Society / Edition 4

by Kenneth C Laudon, Carol Guercio Traver
     
 

ISBN-10: 0136006450

ISBN-13: 9780136006459

Pub. Date: 01/11/2008

Publisher: Prentice Hall

This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers

Overview

This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Product Details

ISBN-13:
9780136006459
Publisher:
Prentice Hall
Publication date:
01/11/2008
Edition description:
Older Edition
Pages:
896
Product dimensions:
8.30(w) x 10.22(h) x 1.46(d)

Table of Contents

PART 1 Introduction to E-commerce

1 THE REVOLUTION IS JUST BEGINNING

2 E-COMMERCE BUSINESS MODELS AND CONCEPTS

PART 2 Technology Infrastructure for E-commerce

3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE

4 BUILDING AN E-COMMERCE WEB SITE

5 SECURITY AND PAYMENT

PART 3 Business Concepts and Social Issues

6 E-COMMERCE MARKETING CONCEPTS

7 E-COMMERCE MARKETING COMMUNICATIONS

8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE

PART 4 E-commerce in Action

   9 ONLINE RETAILING AND SERVICES

  10 ONLINE CONTENT AND MEDIA  

  11   SOCIAL NETWORKS, AUCTIONS, AND PORTALS

  12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

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