E-Commerce: Business, Technology, Society / Edition 3

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Overview

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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Product Details

  • ISBN-13: 9780131735163
  • Publisher: Prentice Hall
  • Publication date: 3/24/2006
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 992
  • Product dimensions: 7.90 (w) x 10.10 (h) x 1.60 (d)

Table of Contents

1 The revolution is just beginning 2
2 E-commerce business models and concepts 54
3 The Internet and World Wide Web : e-commerce infrastructure 110
4 Building an e-commerce Web site 190
5 Security and encryption 244
6 E-commerce payment systems 304
7 E-commerce marketing concepts 354
8 E-commerce marketing communications 436
9 Ethical, social, and political issues in e-commerce 498
10 Retailing on the Web 570
11 Online service industries 618
12 B2B e-commerce : supply chain management and collaborative commerce 678
13 Auctions, portals, and communities 742
14 Online content providers : digital media 810
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