E-Commerce: Business, Technology, Society / Edition 3

E-Commerce: Business, Technology, Society / Edition 3

by Kenneth Laudon, Carol Traver, Carol Guercio Traver, Carol Guercio Traver
     
 

ISBN-10: 0131735160

ISBN-13: 9780131735163

Pub. Date: 03/24/2006

Publisher: Prentice Hall

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers

Overview

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Product Details

ISBN-13:
9780131735163
Publisher:
Prentice Hall
Publication date:
03/24/2006
Edition description:
Older Edition
Pages:
992
Product dimensions:
7.90(w) x 10.10(h) x 1.60(d)

Table of Contents

1. E-commerce: The Revolution Is Just Beginning

2. E-commerce Business Models    

3. The Internet and World Wide Web: E-commerce Infrastructure 

4. Building an E-commerce Web Site

5. Security and Encryption

6. E-commerce Payment Systems   

7. E-commerce Marketing Concepts

8. E-commerce Marketing Communications

9. Ethical, Social and Political Issues

10. Retailing on the Web

11. Online Service Industries

12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

13. Auctions, Portals and Communities

14. Online Content Providers: Digital Media

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