E-Commerce: Business, Technology, Society / Edition 3

E-Commerce: Business, Technology, Society / Edition 3

by Kenneth Laudon, Carol Traver, Carol Guercio Traver, Carol Guercio Traver
     
 

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers… See more details below

Overview

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Product Details

ISBN-13:
9780131735163
Publisher:
Prentice Hall
Publication date:
03/24/2006
Edition description:
Older Edition
Pages:
992
Product dimensions:
7.90(w) x 10.10(h) x 1.60(d)

Table of Contents

1The revolution is just beginning2
2E-commerce business models and concepts54
3The Internet and World Wide Web : e-commerce infrastructure110
4Building an e-commerce Web site190
5Security and encryption244
6E-commerce payment systems304
7E-commerce marketing concepts354
8E-commerce marketing communications436
9Ethical, social, and political issues in e-commerce498
10Retailing on the Web570
11Online service industries618
12B2B e-commerce : supply chain management and collaborative commerce678
13Auctions, portals, and communities742
14Online content providers : digital media810

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