E-Commerce Marketing / Edition 1

E-Commerce Marketing / Edition 1

by Brad Kleindl, James L. Burrow, Jim Burrow
     
 

E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design,

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Overview

E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.

Product Details

ISBN-13:
9780538438087
Publisher:
Cengage Learning
Publication date:
03/18/2004
Series:
Ebusiness Series
Edition description:
New Edition
Pages:
320
Sales rank:
385,753
Product dimensions:
8.40(w) x 10.80(h) x 0.50(d)

Related Subjects

Table of Contents

1. E-Commerce/Marketing Connections. 2. E-Commerce and E-Retailing. 3. Building on Business Basics. 4. Information Technology Basics. 5. Effective Internet Communications. 6. Marketing Information Management. 7. Meeting Customer Needs. 8. Product and Service Planning. 9. E-Commerce Distribution. 10. Developing and Communicating Price and Value. 11. E-Commerce Promotion. 12. Developing an E-Commerce Business.

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