E-Commerce Power: How the Little Guys Are Building Brands and Beating the Giants at E-Commerce

by Jason G. Miles

Overview

An online marketing expert shares practical steps for starting and scaling your e-commerce brand—plus interviews with successful online entrepreneurs.

In the age of Amazon, e-commerce is the name of the game. And over the past few years, the shift to online shopping has radically accelerated. If you don’t have an e-commerce business yet, it’s time to start one! If you already have one, it’s time to scale up.

E-Commerce Power teaches you how to harness the power of the niche brand model. It is filled with useful knowledge and practical tips such as proven online marketing methods, management and goal-setting techniques, and advice on developing new products from brainstorm to launch and beyond.

Plus informative interviews with entrepreneurs, including:

• Mike Brown, Death Wish Coffee
• Zac Martin, Yellow Hammer Tools
• Alex Shirley-Smith, Tentsile
• Lisa and Jared Madsen, Madsen Cycles
• Ashley Turner, Farmbox Direct
• Cinnamon Miles, Pixie Faire
• Daniel Leake, Catfish Sumo
• Atulya Bingham, The Mud Home

Product Details

ISBN-13:	9781631950599
Publisher:	Morgan James Publishing
Publication date:	02/08/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	275
Sales rank:	480,337
File size:	9 MB

About the Author

Jason G. Miles is an author, teacher, coach, publisher, entrepreneur, and charity founder. His traditionally published books include Pinterest Power, Instagram Power, and YouTube Marketing Power. He teaches locally in Seattle as an Adjunct Professor of Online Marketing at the Northwest University, where he previously served as Senior Vice President of Marketing, Fundraising, and Human Resources. Jason teaches online on the Udemy platform, where he has assisted over 25,000 students and is ranked as the most popular e-commerce instructor. He holds a master’s degree in Business Administration, as well as undergraduate degrees in Organizational Management and Biblical Studies.

Table of Contents

Introduction You Can Do This vii

Chapter 1 Start with Clear Goals 1

Chapter 2 Create A Powerful Brand 15

Chapter 3 Polish the Visible Brand Aspects 33

Chapter 4 Create Engaging Brand Rituals 53

Chapter 5 Launch Your First Successful Product 65

Chapter 6 Scale Up Beyond One Product 83

Chapter 7 Develop Your Pricing Strategies 99

Chapter 8 Master the Art of Presentation 129

Chapter 9 Decide Where to Sell 147

Chapter 10 9 Mountains of Traffic 175

Chapter 11 Build Your Team 223

Conclusion: Time to Take Action 241

Acknowledgments 245

About the Author 247