E-Data: Turning Data into Information with Data Warehousing

E-Data: Turning Data into Information with Data Warehousing

by Jill Dyche
     
 

Written especially for these business professionals, e-Data: Turning Data into Information with Data Warehousing covers data warehousing and its surrounding technologies in a straightforward and engaging way, illustrating how companies are leveraging their data warehouses to serve a wide range of business needs. This book clearly lays out what business people… See more details below

Overview

Written especially for these business professionals, e-Data: Turning Data into Information with Data Warehousing covers data warehousing and its surrounding technologies in a straightforward and engaging way, illustrating how companies are leveraging their data warehouses to serve a wide range of business needs. This book clearly lays out what business people should know about data warehouse implementation and the best techniques for evaluating and justifying new data warehouses and data marts." "e-Data provides invaluable information about data warehousing as a whole, its development and strategic value, the technologies that support it, and its effect on corporate decision making - information that will enable you to turn a gold mine of raw data into valuable information, position your company for market leadership, and enhance customer satisfaction.

Editorial Reviews

Booknews
This book provides the basics in data warehousing, including definitions of key terms, descriptions of emerging marketing applications, staffing and hiring tips for development teams, questions to ask vendors and consultants, and tips for evaluating effectiveness. Dyche, a partner with Baseline Consulting Group, a firm focusing on business intelligence solutions, uses case studies to showcase the success stories in this new and evolving field. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780201710564
Publisher:
Addison Wesley Professional
Publication date:
03/28/2000
Edition description:
CUSTOM

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