E-Healthcare: Harness the Power of Internet E-Commerce and E-Care / Edition 1

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Overview

Harnessing the Power of the Internet for Health Care Marketing and Care Management: A Guide to Greater Efficiency, Better Health and Lower Costs sets the standard for the emerging "consumer focused health care delivery paradigm." It blends the latest in consumer—focused strategy with practical "how—to" tips for using the wealth of available health information. Based on the premise that the internet is a great tool for energizing, communicating, and supporting customers in obtaining appropriate self care and accessing health care services, the book walks you through the strategy, tactics and systems necessary to meet the needs of today's and tomorrow's health care consumer and patient.

ehealthcare, ehealth, internet, marketing, health care, e health,

The book contains black-and-white illustrations.

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Editorial Reviews

Doody's Review Service
Reviewer: Brian Levy, MD (Cyberplus)
Description: This book is a comprehensive overview of the use of new electronic technologies, especially the Internet, for healthcare delivery.
Purpose: Described are the strategies and services of electronic communication transactions, e-healthcare destinations, and e-care delivery. Each chapter is focused on a current aspect of healthcare delivery and how new technologies, especially the Internet, will affect and improve this delivery. With over 24 million U.S. adults surfing the Internet for health related information, healthcare deliverers must learn to embrace this new technology. This book is an excellent resource for learning about the future impact of e-health as well as developing strategies for using e-health for patient care.
Audience: This book is written for individual physicians, healthcare executives, healthcare institution representatives, and others interested in adopting new healthcare delivery technology. The editor has authored many healthcare related books, articles, and websites, and he uses several credible contributors in this book in order to address the disparate needs of a wide audience.
Features: The contributors cover all aspects of e-health care delivery that affect patients, providers, pharmaceutical companies, managed care organizations, payers, and lawyers. Additional chapters include discussions of the Internet impact on alternative medicine, disease management, telemedicine, electronic medical records, and the explosion of resources for women. Excellent use of current statistics, website examples, case stories, and strategies lend to improved understanding of the current and future e-health trends. The book does not include detailed discussion of the "Digital Divide" (access to the new technologies by underserved populations).
Assessment: The editor and his contributors provide an outstanding, comprehensive discussion of e-health today and in the future. Many other sources may cover isolated e-health topics, but this book is an excellent summary of most of the future e-health trends in one place.
Brian Levy
This book is a comprehensive overview of the use of new electronic technologies, especially the Internet, for healthcare delivery. Described are the strategies and services of electronic communication transactions, e-healthcare destinations, and e-care delivery. Each chapter is focused on a current aspect of healthcare delivery and how new technologies, especially the Internet, will affect and improve this delivery. With over 24 million U.S. adults surfing the Internet for health related information, healthcare deliverers must learn to embrace this new technology. This book is an excellent resource for learning about the future impact of e-health as well as developing strategies for using e-health for patient care. This book is written for individual physicians, healthcare executives, healthcare institution representatives, and others interested in adopting new healthcare delivery technology. The editor has authored many healthcare related books, articles, and websites, and he uses several credible contributors in this book in order to address the disparate needs of a wide audience. The contributors cover all aspects of e-health care delivery that affect patients, providers, pharmaceutical companies, managed care organizations, payers, and lawyers. Additional chapters include discussions of the Internet impact on alternative medicine, disease management, telemedicine, electronic medical records, and the explosion of resources for women. Excellent use of current statistics, website examples, case stories, and strategies lend to improved understanding of the current and future e-health trends. The book does not include detailed discussion of the "Digital Divide" (access to the newtechnologies by underserved populations). The editor and his contributors provide an outstanding, comprehensive discussion of e-health today and in the future. Many other sources may cover isolated e-health topics, but this book is an excellent summary of most of the future e-health trends in one place.
Booknews
The "empowered, interactive SuperNet woman" as well as physicians and pharmaceutical companies are surfing the Web for health-related information and sales. The author of five books introduces the e-healthcare revolution in the context of the new e-commerce business model, and offers "e-tips" for e-consumers and e-patients seeking online healthcare. Along with other experts in the telemedicine field, Goldstein discusses the diverse audience, available services, legal aspects, and trends. Includes website screen captures, flowcharts on such topics as creating communities of care, and a glossary of basic computer terms. Annotation c. Book News, Inc., Portland, OR (booknews.com)

4 Stars! from Doody
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Product Details

  • ISBN-13: 9780834213654
  • Publisher: Jones & Bartlett Learning
  • Publication date: 2/25/2000
  • Edition description: 1E
  • Edition number: 1
  • Pages: 491
  • Product dimensions: 7.08 (w) x 10.02 (h) x 1.05 (d)

Table of Contents

Contents: The e-Healthcare Revolution * e-Commerce: The New Business Model * The New Healthcare e-Consumer and e-Patient * The Explosion of Alternative Medicine Information and Products on the Web * Yesterday’ s Medical Model Versus Today’ s Customer Focused e-Care * e-Communications and Interactive e-Care: The Next Generation of Disease Management * Telemedicine Becomes a Reality With Web-Enabled Applications and Net Devices * Real-Time Customer Information and Health Management Centers * Technology and On-line Care Management * Beyond Web Portals to On-line Health and Medical Channels * Meet the Empowered, Interactive SuperNet Woman * Physicians Get On line * Medical Extranets * Pharmaceutical Companies Ride the e-Power of the Net * Searching for the Holy Grail: Integrated Electronic Medical Records and Beyond * e-Health and the Law * e-Services: Planning Process for e-Business * Invent the e-Healthcare Future * Glossary * Index
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