E-learning and Business Plans: National and International Case Studies

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With the invention of desktop computers, electronic learning or e-learning has become a convenient learning tool of choice for individuals with busy schedules. For the past several years, there has been a continuous stream of much needed innovation in the use of e-learning and these have now become second nature to both e-learning providers and users. But just as e-learning has enhanced and enriched our lives, challenges have increased as the creation of courses and e-learning material evolve. Technology, although it makes our lives easier, can come with a "not so affordable" price tag. As creators of e-learning content, after raising money to provide a costly e-learning initiative, how do we know if our customers or target audience are really learning? Who is going to maintain the technology? Who will subsidize the upkeep costs? How do we know if there is a better product on the horizon that can do it more cheaply and with more advanced technology infrastructure? E-learning and Business Plans: National and International Case Studies provides a comprehensive view on how to develop non-profit business plans for both small and large-scale e-learning projects. Editors Tiffini Travis and Elaina Norlin present both national and international case studies covering many elements of a typical non-profit business plan and reveal the experiences individuals have had while developing their project. This book will be useful to professionals, non-profit organizations, and academic researchers who are currently considering working on large-scale e-learning or high cost/high risk projects. While many issues are library-related, the book is relevant to non-librarians as well.
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Editorial Reviews

College & Research Libraries (C&RL)
A very useful resource... this book provides a wonderful overview of the e-learning industry
California Bookwatch
Provides a review of developing nonprofit business plans for all kinds of e-learning projects both large and small. This review holds broad implications making E-learning and Business Plans a pick for college-level collections strong not just in business books, but in computer or education topics as well. It offers professionals, nonprofits and researchers keys to understanding typical nonprofit business plans and experiences in the e-learning arena and makes for an invaluable pick.
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Product Details

  • ISBN-13: 9780810851955
  • Publisher: The Rowman & Littlefield Publishing Group Inc
  • Publication date: 7/25/2008
  • Pages: 232
  • Product dimensions: 9.21 (w) x 6.14 (h) x 0.56 (d)

Meet the Author

Tiffini Travis is the Director of Information Literacy and Outreach Services at CSU Long Beach. Elaina Norlin is the Manager of New Initiatives and Outreach for OCLC (Online Computer Library Center). She was formerly a senior program officer at the Institute of Museum and Library Services (IMLS) and was on the faculty at the University of Arizona Library, Tucson, as an Associate Librarian.
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Table of Contents

Pt. 1 E-learning in the 21st century

1 Who are e-learners? Rosemary McGill McGill, Rosemary 3

2 What is e-learning? Tiffini Travis Travis, Tiffini 19

3 E-learning tools : current and emerging technologies Stephanie Sterling Brasley Brasley, Stephanie Sterling 37

4 Business planning 101 : starting a new business venture Elaina Norlin Norlin, Elaina 49

Pt. 2 Case studies

5 The importance of planning and vision in an e-learning environment Christina Goff Goff, Christina 69

6 Building and managing personnel : implementing an e-learning development cycle Stella Lee Lee, Stella 87

7 Marketing specialist technology information services : EEVL's experience of promoting OneStep industry news and OneStep jobs Roderick MacLeod MacLeod, Roderick 111

8 Structuring interdepartmental collaborations in e-learning design, delivery, and support Rose Roberto Roberto, Rose Sue Abbott Abbott, Sue 133

9 A new approach to e-learning : the learner-centric e-learning (LCeL) group Gregory Fleet Fleet, Gregory Daniel Downes Downes, Daniel Laura Johnson Johnson, Laura 169

10 Maintaining quality education while reducing costs Jeffrey Trzeciak Trzeciak, Jeffrey 189

Index 209

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