- Shopping Bag ( 0 items )
From the Publisher“Their first edition was a landmark work. This new edition iseven better. Too many guidelines for instructional design are basedon opinion or an attempt to be consistent with some philosophicalposition. It is most refreshing when one of the world's mostrespected learning researchers teams with the premier translator ofscientific findings to produce a set of e-learning guidelines basedon empirical research findings. Both novice and experiencedinstructional designers will observe more effective and efficientlearning from their instructional products if they implement theguidelines in this book.”—M. David Merrill, visitingprofessor, Florida State University
“As a scholar-practitioner, e-Learning and the Scienceof Instruction has been an invaluable resource. Clark and Mayerhave a knack for placing theory into applicable and practicalexamples of instructionally sound e-learning. In the last 4 years,I have used this book as a reference for several e-learning coursesand as a manager of several instructional designers. Quite frankly,our field needs more evidenced-based examples of instructionallysound e-learning and less of the ‘wow’factor!”—Gina Ann Richter, president, GO-Learning Inc.
“This book is required reading in my graduate-levelInstructional Media Design course. As an instructor, I appreciatethe sound empirical basis for the book’s e-learningguidelines. The students, on the other hand, are grateful for theclear, concise language used to describe the guidelines, whichmakes their application straightforward.”—Robert K.Atkinson, psychology in education, Arizona State University