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E-Learning: Strategies for Delivering Knowledge in the Digital Age / Edition 1

E-Learning: Strategies for Delivering Knowledge in the Digital Age / Edition 1

4.5 2
by Marc Rosenberg

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ISBN-10: 0071362681

ISBN-13: 2900071362688

Pub. Date: 10/26/2000

Publisher: McGraw-Hill Professional Publishing

It isn't just the promise of impressive technology that is driving people to e-learning. Business need to get rapidly changing information to large numbers of people faster than ever. They need to lower the overall costs of creating a workforce that performs faster and better than the competition, and they need to do this around the clock. It's no longer a question of


It isn't just the promise of impressive technology that is driving people to e-learning. Business need to get rapidly changing information to large numbers of people faster than ever. They need to lower the overall costs of creating a workforce that performs faster and better than the competition, and they need to do this around the clock. It's no longer a question of whether organizations will one day implement online learning, but whether they will do it well.

Most organizations that need to train their employees are experimenting with some form of Web-delivered learning. But most organizations have focused on the technological challenges, buying the right software, getting enough bandwidth allocated for Web-based training, designing courseware, etc. These are important steps, but the larger strategic issues remain unsolved: how to make e-learning part of the daily work culture and fully implement its power. E-Learning is the first book in this exciting new field that addresses not just the technological challenges of Web-based training and knowledge management, but how to develop a comprehensive organization-wide learning strategy.

Author Marc Rosenberg discusses the technological issues but, more importantly, assesses the dramatic strategic, organizational, and political issues involved in the process of making e-learning a reality. Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses: Requirements for building a viable e-learning strategy; How e-learning will change the nature of training organizations; Knowledge management and other new forms of e-learning.

E-Learning explains the basic principles of a comprehensive Web-based learning strategy -- how to link your organization's Web sites, Web-based training, courseware, and all the other components of online learning. With an underlying focus on the "why" -- and not just the "how" -- Rosenberg provides a roadmap for growing and sustaining an e-learning culture that's based on his twenty years of observations, best (and worst) practices, and conversations with leaders in the learning technology fields. Divided into three parts, E-Learning offers an essential balance between building great e-learning (design and technology issues) and implementing it (acceptance and support issues). Within each chapter, examples illustrate many key components of an effective e-learning framework.

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McGraw-Hill Professional Publishing
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Table of Contents

Web Addressx
Part IThe Opportunity
Chapter 1Learning Is a Lot More Than Training3
What Is Learning?4
The Role of Training5
A New Era6
The Transformation Is Underway6
Broadening Our Perspective: The Role of E-Learning10
The Internet and Organizational Learning13
Learner Needs14
Business Needs15
What Is Your Purpose in the New World of Learning?16
Chapter 2The E-Learning Revolution19
A Short (and Often Frustrating) History of Technology for Learning20
The Rise of a Web-Based Learning Industry25
E-Learning Defined28
Benefits of E-Learning29
Why Have an E-Learning Strategy?31
A Strategic Foundation for E-Learning32
An E-Learning Journey35
Part IINew Approaches for E-Learning
Chapter 3Why Most CBT Doesn't Work and How It Can Be Better41
The Road to Better Online Training48
Does Multimedia Enhance Learning?55
Online Training at U S WEST58
Moving a Highly Successful "Soft Skills" Classroom Course to the Web: A Case Study59
Online Training Is Just One Part of E-Learning62
Chapter 4Knowledge Management: When Information Is Better Than Instruction63
The Web: Classroom or Library?63
What Is Knowledge Management?65
Types of Knowledge66
Knowledge Management Benefits: The Virtual Corporate Brain68
The Knowledge Management Pyramid70
Performance Support72
Is Expertise Always Required?75
Integrating Performance Support Into Knowledge Management76
Community and Collaboration in Knowledge Management78
Managing the Information81
Knowledge Structuring Is Key84
Knowledge Management for Sales Executives at AT&T Global Services85
Knowledge Management for Customer Service at U S WEST88
Knowledge Management and Performance Support at Merrill Lynch90
Moving Problem-Solving and Decision-Making Skills to E-Learning: A Case Study91
Commercial Examples From the Internet93
Building a Knowledge Management Solution103
Implications for E-Learning109
An E-Learning Journey111
Chapter 5Integrating E-Learning and Classroom Learning117
The New Role of Classroom Training120
Building a Learning Architecture121
A Learning Architecture for Sales Development at AT&T Global Services129
A Learning Architecture for Financial Consultants at Merrill Lynch133
A Learning Architecture for Initial Call Center Training at U S WEST136
Creating a Learning Architecture for Executives137
Can You Put Classroom Training on the Web?139
Killer Apps in E-Learning144
An E-Learning Journey145
Part IIIOrganizational Requirements for E-Learning
Chapter 6Building and Managing an E-Learning Infrastructure151
You Cannot Begin Without Access ... or a Strong Partnership With IT152
The Fall and Rise of PLATO: How Advances in Technology Almost Doomed One of the First Real CBT Systems154
Learning Portals157
Using a Single Web Portal to Consolidate Employee Orientation at Prudential159
Learning Management Systems161
The Goal of Interoperability167
Learning/Knowledge Objects170
Don't Just Throw Stuff Out There!173
Some Notes About Authoring174
Key Questions to Ask About an E-Learning Infrastructure and Tools176
Chapter 7The Four C's of Success: Culture, Champions, Communication, and Change179
Building a Learning Culture180
Culture-Building Strategies That Don't Work181
Culture-Building Strategies That Do Work185
Signs Your Senior Leadership May Not Be Serious About E-Learning189
Helping Senior Managers Become True Champions of E-Learning193
Leadership and Communication196
Why a Successful E-Learning Strategy Needs an Effective Change Strategy199
Four Additional Rules of Change201
How Dell Creates an E-Learning Culture203
Knowledge Management as a Facilitator of Change at AT&T205
What About the Training Organization Itself?207
An E-Learning Journey207
Chapter 8Justifying E-Learning to Top Management ... and to Yourself211
Success Criteria212
Justifying E-Learning Costs214
Demonstrating E-Learning Quality220
Evaluating E-Learning Service224
Evaluating E-Learning Speed225
The Two Questions Every Training Organization Asks ... but Perhaps Shouldn't225
The E-Learning Value Proposition227
An E-Learning Journey228
Chapter 9Reinventing the Training Organization233
Signs the Training Department May Not Be Truly Interested in E-Learning234
Can Training Organizations Change?238
A New Business and Governance Model for the Training Organization241
Reexamining Facilities as E-Learning Takes Root245
Outsourcing and E-Learning246
Professional Development and Recruitment249
Reinventing Training at Cisco Systems: A Case Study252
What Can E-Learning Organizations Learn From E-Business?255
Is It Too Late?260
An E-Learning Journey261
Chapter 10Navigating the Vendor Marketplace269
E-Learning Vendors Can Be Relentless--How to Manage Them271
Finding Good Vendors273
The E-Learning Request for Proposal (RFP)277
The Vendor's Perspective281
Maintaining a Good Ongoing Relationship282
Chapter 11E-Learning on a Shoestring285
When You Don't Have an Intranet286
Buy as Much as You Can ... Build Only When Necessary286
Use Partnerships287
Needed: One Good Professional287
Don't Do E-Learning When It's Not Necessary, but Be Ready When It Is288
Chapter 12Creating Your E-Learning Strategy291
Who Should Participate?292
Analyze Your Current Situation292
Describe Your Desired Situation294
Set Your Vision295
State Your Mission296
Gap Analysis297
Conduct Force-Field and SWOT Analyses298
Strategy Recommendations301
Build an Action Plan301
Be Wary304
Chapter 13The Future of E-Learning305
The Challenges Ahead306
The End of "e"311
An E-Learning Journey311
Appendix AThe E-Learning "Top 20"--20 Key Strategic Questions You Must Answer About the Sustainability of Your E-Learning Efforts317
Appendix BE-Learning Resources323
Supporting Materials, Resources, and Links at www.books.mcgraw-hill.com/training/rosenberg331

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E-Learning: Strategies for Delivering Knowledge in the Digital Age 4.5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
This is a must read for executives involved in implementing Corporate University initiatives within their company.
Guest More than 1 year ago
Author Marc Rosenberg provides one of the first books devoted to strategies for developing organization-wide, online learning. He goes beyond the obvious technological challenges of Web-based training to explain that technology and content are meaningless without a culture of learning. But creating this culture means confronting dramatic strategic, organizational and political issues. In this roadmap for building and sustaining a learning culture, Rosenberg offers an essential balance between the structure of e-learning (design and technology issues) and its implementation (acceptance and support issues). His book is an impassioned wake-up call to all executives who are concerned about the future of their organizations. To begin building your company¿s culture of learning, we at getAbstract.com urge you to arm yourself with this practical, yet philosophical, manual ¿ a weapon for professionals on the front lines of the revolution in workspace learning.