E-Mail Marketing For Dummies

E-Mail Marketing For Dummies

by Arnold
     
 

View All Available Formats & Editions

Send your message to the inboxes of the world

Develop a winning strategy, build a quality e-mail list, and find success

Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and

See more details below

Overview

Send your message to the inboxes of the world

Develop a winning strategy, build a quality e-mail list, and find success

Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.

Discover how to:

  • Combine e-mail with other marketing media
  • Comply with anti-spam laws
  • Set reasonable objectives
  • Brand your e-mails
  • Build relationships with your customers
  • Increase your open rate

Product Details

ISBN-13:
9780470190876
Publisher:
Wiley
Publication date:
11/28/2007
Series:
For Dummies Series
Pages:
360
Product dimensions:
7.30(w) x 9.20(h) x 0.80(d)

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >