E-Mail Marketing For Dummies [NOOK Book]

Overview

E-mail seems like a terrific marketing tool ? until you think about all that spam clogging up your own inbox. But of course YOUR message isn?t spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with ...

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E-Mail Marketing For Dummies

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Overview

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:

  • Combine e-mail with other marketing media
  • Develop a winning strategy, build a quality e-mail list, and find success
  • Comply with anti-spam laws
  • Set reasonable objectives
  • Decide whether to use an e-mail service provider
  • Brand your e-mails
  • Build relationships with your customers
  • Increase your “open” rate and find out who’s actually opening your e-mails
  • Use e-mail to improve search engine optimization

And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

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Product Details

  • ISBN-13: 9781118075760
  • Publisher: Wiley
  • Publication date: 3/16/2011
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 384
  • Sales rank: 385,099
  • File size: 35 MB
  • Note: This product may take a few minutes to download.

Meet the Author

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.
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Table of Contents

Introduction.

Part I: Getting Started with E-Mail Marketing.

Chapter 1: Adding E-Mail to a Successful Marketing Mix.

Chapter 2: Maximizing Revenue with E-Mail.

Chapter 3: Becoming a Trusted Sender.

Part II: Mapping Out an E-Mail Marketing Strategy.

Chapter 4: Developing Objectives.

Chapter 5: Building a Quality E-Mail List.

Chapter 6: Making Your E-Mail Content Valuable.

Part III: Constructing an Effective Marketing E-Mail.

Chapter 7: Designing Your E-Mails.

Chapter 8: Including Text in Your E-Mails.

Chapter 9: Including Images in Your E-Mails.

Chapter 10: Creating From and Subject Lines That Get Noticed.

Part IV: Sending Specialized E-Mail Campaigns.

Chapter 11: Combining E-Mail with Social Media.

Chapter 12: Designing and Delivering E-Mails for Mobile Devices.

Chapter 13: Automating Your E-Mail Marketing.

Part V: Delivering and Tracking Your E-Mails.

Chapter 14: Tracking Your E-Mail Campaign Results.

Chapter 15: Maximizing E-Mail Deliverability.

Chapter 16: Capitalizing on Clicks and Other Responses.

Part VI: The Part of Tens.

Chapter 17: Top Ten Worst E-Mail Content Blunders.

Chapter 18: Ten E-Mail Marketing Resources.

Appendix: A Sample E-Mail Portfolio.

Index.

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