E-Mail Marketing For Dummies [NOOK Book]

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Overview

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with ...

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E-Mail Marketing For Dummies

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Overview

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:

  • Combine e-mail with other marketing media
  • Develop a winning strategy, build a quality e-mail list, and find success
  • Comply with anti-spam laws
  • Set reasonable objectives
  • Decide whether to use an e-mail service provider
  • Brand your e-mails
  • Build relationships with your customers
  • Increase your “open” rate and find out who’s actually opening your e-mails
  • Use e-mail to improve search engine optimization

And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

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Product Details

  • ISBN-13: 9781118075760
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/16/2011
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 384
  • Sales rank: 358,268
  • File size: 35 MB
  • Note: This product may take a few minutes to download.

Meet the Author

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. He has consulted with almost every type of small business imaginable and has personally taken more than a dozen small businesses from conception to fruition in the retail, service, nonprofit, and consulting industries, including a nationally syndicated radio show. In 2006, John helped to pioneer a small business training program on behalf of the e-mail marketing company Constant Contact. Through the program, John personally taught e-mail marketing to thousands of small business owners, and his seminars and workshops have since become a trusted source for e-mail marketing strategies, tactics, and best practices. During John’s tenure, Constant Contact was named #166 on Inc. 500’s list of the fastest growing private companies, and in 2007, completed a successful Initial Public Offering. John continues to train and advise small business owners as a Constant Contact Regional Development Director. He is a sought-after speaker and consultant for franchises, Chambers of Commerce, Small Business Development Centers, Business Improvement Districts, Visitors and Conventions Bureaus, and nonprofit organizations. John can be reached through the publisher or on his Web site at www.emailtrainer.com.
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Table of Contents

Introduction.

Part I: Getting Started with E-Mail Marketing.

Chapter 1: Adding E-Mail to a Successful Marketing Mix.

Chapter 2: Maximizing Revenue with E-Mail.

Chapter 3: Becoming a Trusted Sender.

Part II: Mapping Out an E-Mail Marketing Strategy.

Chapter 4: Developing Objectives.

Chapter 5: Building a Quality E-Mail List.

Part III: Constructing an Effective Marketing E-Mail.

Chapter 6: Designing Your E-Mails.

Chapter 7: Creating From and Subject Lines That Get Noticed.

Chapter 8: Including Text in Your E-Mails.

Chapter 9: Including Images in Your E-Mails.

Chapter 10: Making Your E-Mail Content Valuable.

Part IV: Delivering and Tracking Your E-Mails.

Chapter 11: Tracking Your E-Mail Campaign Results.

Chapter 12: Maximizing E-Mail Deliverability.

Chapter 13: Capitalizing on Clicks and Other Responses.

Part V: The Part of Tens.

Chapter 14: Top Ten Worst E-Mail Content Blunders.

Chapter 15: Ten E-Mail Marketing Resources.

Appendix A: HTML Primer.

Appendix B: A Sample E-Mail Portfolio.

Index.

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