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E-Mail Selling Techniques (That Really Work!)
     

E-Mail Selling Techniques (That Really Work!)

3.3 3
by Stephan Schiffman
 
The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting "send," and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, it's crucial to your success that your message is clear, concise, and

Overview

The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting "send," and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, it's crucial to your success that your message is clear, concise, and to the point.

Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.

E-mail Selling Techniques offers essential guidelines for:

  • The proper length and format of sales e-mails
  • Advice on tone and content
  • Tips for writing attention-grabbing subject lines
  • Identifying when a phone call might be more appropriate
If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.

Stephan Schiffman, America's #1 Corporate Sales Trainer, is the author of dozens of bestselling books, including Cold Calling Techniques, (That Really Work), 5th Edition; and The 250 Sales Questions to Close the Deal. His clients include Aetna, AT&T, Blue Cross/Blue Shield, Boise Office Solutions, ChevronTexaco, Cox Communications, EMC, Federal Express, IBM, Merrill Lynch, Motorola, The New York Times, Sony, and Waste Management. END

Product Details

ISBN-13:
9781593377441
Publisher:
Adams Media
Publication date:
11/30/2006
Pages:
160
Product dimensions:
5.52(w) x 8.38(h) x 0.47(d)

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E-Mail Selling Techniques (That Really Work!) 3.3 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
KenMerbler More than 1 year ago
Very useful book with ideas on how to get potential customers to accept a meeting with the potential to become my client. Creative and easy to read reference book that is now part of my sales library. I highly recommend for all professional sales people.