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E-Marketing: Capitalizing on Technology
     

E-Marketing: Capitalizing on Technology

by Brad Alan Kleindl
 
In the new electronic world of commerce, E-Marketing is all important. Companies such as eBay, Priceline.com and thousands of others are spending significant percentages of their revenues on marketing to achieve brand awareness, to attract customers, to generate customer loyalty, and to sell merchandise of all kinds, whether consumer oriented or business-to-business.

Overview

In the new electronic world of commerce, E-Marketing is all important. Companies such as eBay, Priceline.com and thousands of others are spending significant percentages of their revenues on marketing to achieve brand awareness, to attract customers, to generate customer loyalty, and to sell merchandise of all kinds, whether consumer oriented or business-to-business. E-Marketing tells how marketing functions in a rapidly changing, non-linear, interactive environment. Here, the issues of new product development and introduction, distribution, and database management are explored and answered. Business models are discussed at length. So too are the legal and ethical issues. E-Marketing is an essential addition to the shelf of everyone involved with the internet and the world-wide-web.

Product Details

ISBN-13:
9780324074727
Publisher:
Thomson South-Western
Publication date:
12/01/2000
Pages:
272
Product dimensions:
8.09(w) x 9.14(h) x 0.72(d)

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