E-Merging Media: Communication and the Media Economy of the Future

by Axel Zerdick (Editor), Klaus Schrape (Editor), Jean-Claude Burgelmann (Editor), Roger Silverstone (Editor), V. Feldmann (Editor)

Overview

After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy, society, and politics. The aspects of behavior, business models, legal and regulation questions, self-conception of society and media economy are mooted by international authors to enhance the reader's understanding of the medial future and to disclose options for action.

Product Details

ISBN-13:	9783642062100
Publisher:	Springer Berlin Heidelberg
Publication date:	12/15/2010
Series:	European Communication Council Report
Edition description:	Softcover reprint of hardcover 1st ed. 2005
Pages:	402
Product dimensions:	7.60(w) x 9.53(h) x 0.03(d)

Table of Contents

Introduction: About the ECC and This Report.- E-Merging Media: The Future of Communication.- Changing Media.- Changing Technology.- Changing Society.- Changing Rules.