e-Preneur: From Wall Street to Wiki: Succeeding as a Crowdpreneur in the New Virtual Marketplace

Overview

The new virtual marketplace has arrived. Opportunities abound, and billions of dollars are in play, from YouTube and MySpace to Facebook and Google. This is the age of e-Preneurs-individuals who combine entrepreneurial skills with Web 2.0 sawy.

So what's the next big thing? The crowd-based creative fire that Wikipedia sparked has caught on beyond anyone's projections, and its effect is increasing daily. The term "wiki"-a collaborative Website that can be edited by users-is ...

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Overview

The new virtual marketplace has arrived. Opportunities abound, and billions of dollars are in play, from YouTube and MySpace to Facebook and Google. This is the age of e-Preneurs-individuals who combine entrepreneurial skills with Web 2.0 sawy.

So what's the next big thing? The crowd-based creative fire that Wikipedia sparked has caught on beyond anyone's projections, and its effect is increasing daily. The term "wiki"-a collaborative Website that can be edited by users-is increasingly part of modern vocabulary; the online crowd is becoming unstoppable.

Today, this power of the crowd is used for everything from swapping photos, designing shoes, discovering pharmaceuticals, and developing software. In coming years, however, this global mass of humanity huddled around computers will shape policies, assist companies, and affect countries as never before. That's where crowdpreneurs come in. The people who use crowd power to innovate the virtual marketplace are the entrepreneurial leaders of the online age.

e-PRENEUR is the first book to survey, analyze, and make sense of the entire field of Web 2.0 crowd-power companies. It shows how to succeed as a crowdpreneur by explaining the principles of innovation and revenue models, and the process of going from idea to opportunity. Discover the power of mass collboration and online networking!

About the Author:
Richard J. Goossen, PhD, is currently the CEO of M & A Capital Corp., and an adjunct professor of entrepreneurship and strategy at the School of Business, Trinity Western University

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Product Details

  • ISBN-13: 9781564149992
  • Publisher: Career Press, Incorporated
  • Publication date: 4/28/2008
  • Pages: 256
  • Product dimensions: 5.20 (w) x 8.20 (h) x 0.70 (d)

Meet the Author

Richard J. Goossen, Ph.D., has focused on entrepreneurial strategy, finance, and growth for more than 20 years as a serial new venture founder, strategic advisor to high-growth companies, lawyer, researcher, author, professor, and professional public speaker. He has written three books, edited three others, and written more than 100 articles. In addition, he has been a director, officer, and/or advisor to a wide variety of Web 1.0 and Web 2.0 companies. He coined the term "crowdpreneur," and blogs online. He is the CEO of M & A Capital Corp. and an adjunct professor of entrepreneurship and strategy at the School of Business, Trinity Western University.

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Table of Contents


Introduction: What is the "New Virtual Marketplace" and Why Does It Matter?     9
From Web 1.0 to Web 2.0 and the Wiki     10
Mad Crowds and Smart Mobs     14
The Evolution of Crowd Power     19
The Threads of Crowd Power     21
The Generational Divide     23
E-preneur-From Wall Street to Wiki     27
Navigating the Book     27
Top 10 Buzzwords From the Web 2.0 Summit     29
Top 10 Quotes From the Web 2.0 Summit     32
Profile: Tim O'Reilly, Web 2.0 Guru     34
The Entrepreneurial Lens     43
Web 2.0 and the New Virtual Marketplace     45
The Web 2.0 Summit and the Entrepreneur     47
The Enterpreneurial Process     51
The Rise of the Crowdpreneur     55
Succeeding as a Crowdpreneur in the New Virtual Marketplace     61
Company Profile: Cambrian House and the Crowdpreneurial Approach     63
Opportunities Through Innovation     73
Separating Ideas and Opportunities     75
Classic Insights on Innovation     76
Current Insights on Innovation     83
Individual Versus User-Centered Innovation     90
The Social Web as a Platform for Innovation     94
Feature: An Interview With Jeff Howe, Crowdsourcing Guru     97
Feasibility Analysis of the Opportunity     103
Product/Service Feasibility Analysis     105
Industry/Market Feasibility Analysis     107
Competitor Analysis     113
The Applicability of the Six Principles of Crowd Power     115
NowPublic and "Progressive Feasibility Analysis"     119
Feature: An Interview With Mike Tippett, NowPublic and Crowd-Powered Journalism     124
Developing an Effective Crowd-Power Business Model     135
The Importance of a Business Model     137
Components of an Effective Business Model     139
Online Advertising and Marketing Strategies     140
The Four Elements of a Crowd-Power Business Model     145
Cambrian House and Two Years of Business-Model Development     148
Company Profile: Fluevog Shoes and the "Open Source Shoe"     156
Financing and Growing the Company     165
Lessons From the Recent Past     167
Sources of Financing     172
Financing a Crowd-Powered Company     175
Strategic Planning for a Crowd-Powered Company     179
Eight Essentials for Company Growth     184
Feature: An Interview with Mike Sikorsky, Cambrian House and the Path of Crowdsourcing     190
Conclusion: Succeeding as a Crowdpreneur in the New Virtual Marketplace     201
Introduction to Crowdpreneur Networks, Inc     209
Introduction to The Centre for Entrepreneurial Leaders     211
Notes     215
Bibliography     229
Index     247
About the Author     255
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