Charles Dennis is a Chartered Marketer and lectures in marketing and retail management at Brunel University Business School, UK. Tino Fenech is Senior Lecturer in marketing and Specialist in e-commerce, and Bill Merrilees is Professor and Head of the Marketing Department, at Griffith Business School, Griffith University, Australia.
e-Retailingby Charles Dennis, Tino Fenech, Bill Merrilees
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising… See more details below
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.
This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:
With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
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Table of Contents
1. Introduction to the World of e-Retailing 2. e-Retailing in Practice 3. Understanding and Communicating with the e-Consumer 4. Information Search on the Web 5. e-Store Design, Image and Loyalty 6. Online Service, Convenience and Price 7. Branding on the Web 8. e-Malls 9. e-Retailing Models 10. Integration of e-Retailing into an Organization 11. m-Shopping 12. The Future of e-Retailing
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