E-Shock: The New Rules: Internet Strategies for Retailers and Manufacturersby Michael de Kare-Silver
Should retailers abandon their stores and jump headfirst into e-commerceor revitalize them to withstand
Skyrocketing growth in online shopping has spurred a whole new set of survival rules for retailers and manufacturers. And while traditional bricks-and-mortar businesses will still exist in the e-commerce landscape, the rules of the game have changed.
Should retailers abandon their stores and jump headfirst into e-commerceor revitalize them to withstand home-shopping temptations? Should manufacturers set up their own direct-to-consumer operations? Is there any way to compromise? E-SHOCK supplies the hard-hitting answers. Written by an international business strategist and Internet guru, this enlightening, practical book supplies:
* An astute analysis of the far-reaching impact of the e-commerce revolution
* 30 essential survival rules for retailers and manufacturers
* The ES Test that pinpoints products and services best suited for online selling
* Guidelines for identifying the right strategy for a specific company
* Profiles of 8 innovative companies that have pioneered change
* Plus many more tools for preparing for the new challenges of the electronic age.
Author Biography: Michael de Kare-Silver (London, U.K.) is Director of e-Commerce at Great Universal Stores PLC and a leading adviser on e-business development. He has worked with a number of major European and U.S. multinationals and is a founding partner of the Kalchas Group (now part of Computer Sciences Corporation). He was previously with McKinsey, worked as a marketing manager for Procter & Gamble, and is a qualified commercial lawyer.
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