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E-Shock: The New Rules: Internet Strategies for Retailers and Manufacturers
     

E-Shock: The New Rules: Internet Strategies for Retailers and Manufacturers

by Michael de Kare-Silver
 
Skyrocketing growth in online shopping has spurred a whole new set of survival rules for retailers and manufacturers. And while traditional bricks-and-mortar businesses will still exist in the e-commerce landscape, the rules of the game have changed.

Should retailers abandon their stores and jump headfirst into e-commerce—or revitalize them to withstand

Overview

Skyrocketing growth in online shopping has spurred a whole new set of survival rules for retailers and manufacturers. And while traditional bricks-and-mortar businesses will still exist in the e-commerce landscape, the rules of the game have changed.

Should retailers abandon their stores and jump headfirst into e-commerce—or revitalize them to withstand home-shopping temptations? Should manufacturers set up their own direct-to-consumer operations? Is there any way to compromise? E-SHOCK supplies the hard-hitting answers. Written by an international business strategist and Internet guru, this enlightening, practical book supplies:

* An astute analysis of the far-reaching impact of the e-commerce revolution

* 30 essential survival rules for retailers and manufacturers

* The ES Test that pinpoints products and services best suited for online selling

* Guidelines for identifying the right strategy for a specific company

* Profiles of 8 innovative companies that have pioneered change

* Plus many more tools for preparing for the new challenges of the electronic age.

Author Biography: Michael de Kare-Silver (London, U.K.) is Director of e-Commerce at Great Universal Stores PLC and a leading adviser on e-business development. He has worked with a number of major European and U.S. multinationals and is a founding partner of the Kalchas Group (now part of Computer Sciences Corporation). He was previously with McKinsey, worked as a marketing manager for Procter & Gamble, and is a qualified commercial lawyer.

Editorial Reviews

Booknews
A practical guide to the future of consumer retailing and e-commerce. It examines questions such as whether retailers can operate both physical stores and Web sites without one cannibalizin g the other; whether retailers can continue as before, investing heavily in land and physical buildings; and when electronic sales are likely to reach critical mass. The second edition includes 10 generic rules that affect almost every company in the new economy, as well as rules specifically for retailers and for manufacturer -suppliers. Kare- Silver is an e-business consultant and director of e-commerce at Great Universal Stores PLC. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780814471166
Publisher:
AMACOM
Publication date:
03/01/2001
Edition description:
2ND
Pages:
352
Product dimensions:
6.19(w) x 9.21(h) x 0.77(d)

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