Earth, Inc.: Using Nature's Rules to Build Sustainable Profits

Earth, Inc.: Using Nature's Rules to Build Sustainable Profits

by Gregory Unruh
     
 

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Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His

Overview

Having trouble reconciling your desire to do good by the environment while also moving your company forward? In Earth, Inc., Gregory Unruh shows you how to embed sustainability into everything your company does - profitably. Providing prescriptive steps that will inform your business decisions, Unruh will help you launch your company into eco-minded practices. His five Biosphere Rules apply the laws of nature as a guide for efficient and innovative business operations. Instead of a linear value chain, Unruh offers a cyclical value chain - a chain that offers both sustainability and profitability, for now and for the future.

Editorial Reviews

From the Publisher

"Earth, Inc. shows, in a very enlightening yet practical way, how companies can create real and lasting value by working toward a sustainable destination that is informed by the existing laws of our biosphere. In doing so, Dr. Unruh has managed to write a very valuable book that is an essential addition to the sustainability practitioner’s toolbox." - Bill Morrissey, VP, Environmental Sustainability, The Clorox Company

"Earth, Inc. provides counterintuitive management lessons and a practical blueprint to address sustainability. It will also help you build credibility for your sustainability investments." - Ryan Schuchard, Manager, Environmental Research & Innovation, BSR

"Gregory Unruh's "biosphere rules", his notion of a "value cycle" and his prescription of embeddedness will change the way we think of sustainability in business. Building a sustainable global economy is one of the most crucial challenges of our time and the answers, as it turns out, were staring us in the face." - Angel Cabrera, President, Thunderbird School of Global Management

Product Details

ISBN-13:
9781422157855
Publisher:
Harvard Business Review Press
Publication date:
04/07/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
File size:
655 KB

Related Subjects

Meet the Author

Gregory Unruh is Director of the Lincoln Center for Ethics in Global Management and Professor of Corporate Governance/Ethics at Thunderbird School of Global Management. He is an expert on the role of technological innovation in addressing global sustainability questions. Together with renowned architect William McDonough, Unruh cofounded the Center for Eco-Intelligent Management to explore the business case for implementing Cradle-to-Cradle product and process innovations.

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