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This collection of essays examines the variety of ways in which communication scholarship and research contribute to the political mobilization and empowerment of citizens to act on environmental issues—environmental discourse and action in the largest sense. As seen here, the task of environmental empowerment involves a curious mixture of national and local politics, abstract principles and concrete actions, ethical frameworks and political expediency. The contributors to this volume provide a fascinating array of perspectives on how to go about this task and how earthtalk continues to shape and frame human perceptions and actions on environmental issues. This unique work will be of interest to scholars, policymakers, and students of political communication, public policy, and the environment.

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Editorial Reviews

A collection of essays examining the ways in which communication scholarship and research contribute to the political mobilization and empowerment of citizens to act on environmental issues. Subjects include persuasive tactics and appeals in environmental discourse; media portrayals of environmental activism; and radical environmentalism and the possibilities of utopian rhetorics. Of interest to scholars, policymakers, and students of political communication, public policy, and the environment. Annotation c. Book News, Inc., Portland, OR (
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Product Details

Meet the Author

STAR A. MUIR is an Associate Professor of Communication at George Mason University in Virginia and is coauthor (with J. Muir) of Foundations in Public Communication (1992).

THOMAS L. VEENENDALL is an Associate Professor of Speech Communication at Montclair State College in New Jersey and is coauthor (with M. Feinstein) of Let's Talk About Relationships (1994).

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Table of Contents

Series Foreword
I Strategies And Tactics Of Earthtalk 1
1 Ways We Talk about the Earth: An Exploration of Persuasive Tactics and Appeals in Environmental Discourse 3
2 Environmental Risk Communication and Community Collaboration 27
II The Power Of Media 43
3 Activism in a Moderate World: Media Portrayals and Audience lnterpretations of Environmental Activism 45
4 Constituting Nature Anew Through Judgment: The Possibilities of Media 59
5 Talking to Each Other about the Environment: Using Video Production to Instruct Adolescents about Recycling 79
III Resources Of Language 93
6 Forever Wild or Forever in Battle: Metaphors of Empowerment in the Continuing Controversy over the Adirondacks 95
7 The Rhetorical Function of"Earth in the Balance" 119
8 Challenging the Dominion Covenant: The Preservationist Construction of an Environmental Past 135
IV Alternative Rhetorics 151
9 In Search of Ecotopia: "Radical Environmentalism" and the Possibilities of Utopian Rhetorics 153
10 Two Rivers, Two Vessels: Environmental Problem Solving in an Intercultural Context 171
11 Constructing a Goddess Self in a Technological World 191
Bibliography 207
Index 225
About the Editors and Contributors 231
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