Earthtalk

Earthtalk

by Star A. Muir, Thomas L. Veenendall
     
 

This collection of essays examines the variety of ways in which communication scholarship and research contribute to the political mobilization and empowerment of citizens to act on environmental issues—environmental discourse and action in the largest sense. As seen here, the task of environmental empowerment involves a curious mixture of national and local

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Overview

This collection of essays examines the variety of ways in which communication scholarship and research contribute to the political mobilization and empowerment of citizens to act on environmental issues—environmental discourse and action in the largest sense. As seen here, the task of environmental empowerment involves a curious mixture of national and local politics, abstract principles and concrete actions, ethical frameworks and political expediency. The contributors to this volume provide a fascinating array of perspectives on how to go about this task and how earthtalk continues to shape and frame human perceptions and actions on environmental issues. This unique work will be of interest to scholars, policymakers, and students of political communication, public policy, and the environment.

Product Details

ISBN-13:
9780275953706
Publisher:
ABC-CLIO, Incorporated
Publication date:
01/30/1996
Series:
Praeger Studies in Political Communication Series
Edition description:
New Edition
Pages:
252
Product dimensions:
6.00(w) x 9.00(h) x 0.69(d)

Meet the Author

STAR A. MUIR is an Associate Professor of Communication at George Mason University in Virginia and is coauthor (with J. Muir) of Foundations in Public Communication (1992).

THOMAS L. VEENENDALL is an Associate Professor of Speech Communication at Montclair State College in New Jersey and is coauthor (with M. Feinstein) of Let's Talk About Relationships (1994).

Table of Contents

Series Foreword
Acknowledgments
Introduction
IStrategies And Tactics Of Earthtalk1
1Ways We Talk about the Earth: An Exploration of Persuasive Tactics and Appeals in Environmental Discourse3
2Environmental Risk Communication and Community Collaboration27
IIThe Power Of Media43
3Activism in a Moderate World: Media Portrayals and Audience lnterpretations of Environmental Activism45
4Constituting Nature Anew Through Judgment: The Possibilities of Media59
5Talking to Each Other about the Environment: Using Video Production to Instruct Adolescents about Recycling79
IIIResources Of Language93
6Forever Wild or Forever in Battle: Metaphors of Empowerment in the Continuing Controversy over the Adirondacks95
7The Rhetorical Function of"Earth in the Balance"119
8Challenging the Dominion Covenant: The Preservationist Construction of an Environmental Past135
IVAlternative Rhetorics151
9In Search of Ecotopia: "Radical Environmentalism" and the Possibilities of Utopian Rhetorics153
10Two Rivers, Two Vessels: Environmental Problem Solving in an Intercultural Context171
11Constructing a Goddess Self in a Technological World191
Bibliography207
Index225
About the Editors and Contributors231

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