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East Meets West
     

East Meets West

by Melodena Stephens Balakrishnan (Editor), Ian Michael (Editor), Immanuel AzaadMoonesar (Editor)
 

The Academy of International Business (established in 1959), is the leading global association of scholars and specialists in the field of international business. The Academy of International Business - Middle East North Africa (AIB-MENA) Chapter presents the third volume in its book series which celebrates its conference "East Meets West: Sustainability,

Overview

The Academy of International Business (established in 1959), is the leading global association of scholars and specialists in the field of international business. The Academy of International Business - Middle East North Africa (AIB-MENA) Chapter presents the third volume in its book series which celebrates its conference "East Meets West: Sustainability, Operation and Cooperation" in Cairo, Egypt. The last few years have seen the world grappling with a persistent recession, environmental challenges, political instability, resource constraint management issues and organizational survival. Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations of future purchasing power and potential sources of FDI. The youthful human capital provides potential opportunities for innovation and talent management. MENA is strategically placed at the hub between East and West. The challenges and opportunities as two worlds collide - the developed west and the developing ease - bring a rich variety of cases of innovative solutions to globalization.

This book includes explorative thought pieces called "Perspectives" on trending topics like corporate social responsibility (CSR), market research and expats in KSA. Some of the case subjects are leading MENA-based organizations creating a mark in the international arena: Aramex PSJC, the only Arab company to be listed on the NASDAQ stock exchange; Lammtara Pictures, the first Middle Eastern company to produce 3D animations with the cartoon series, Freej; The Americana Group (Kuwait Food Company), one of the largest operators of restaurant chains in MENA. Also included are international organizations like General Electric, ranked sixth in the Fortune 500 list; PepsiCo (AMEA) - which is the second largest global food and beverage company; Impression et Enregistrement des Résultats (IER), a leading supplier of printing terminals and IT Solutions for the air transportation industry; and GEA Group Aktiengesellschaft, one of the largest system providers for food and energy processes.

The case contexts are varied: entrepreneurship (funding, start-up and growth); international business (cross-cultural management, global value chain, standardization and adaptation, expansion); management strategy (stakeholders, leadership and culture, change/crisis, growth, competitive advantage), marketing strategy (consumer insights, communication, packaging, service/brand management); and CSR and sustainability using Public-Private-Partnerships (PPP). AIB-MENA hopes that this book will help reposition MENA as a dynamic and creative centre for business, teaching and research - as the winds of change sweep over the business world quickly creating ripples in the sands of time.

Product Details

ISBN-13:
9781781904138
Publisher:
Emerald Group Publishing Limited
Publication date:
12/27/2012
Series:
Actions and Insights - Middle East North Africa Series
Pages:
220
Product dimensions:
6.50(w) x 9.50(h) x 0.70(d)

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