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The book that you've demanded is here! Easy eBay is our newest eBay book, a four-color, highly-visual introduction to buying and selling on eBay. Step-by-step instructions cover all the basic buying and selling operations, including how to find specific items for sale, place a bid, and pay for items you win. You will also learn how to create auction listings, take digital photographs of items, accept PayPal credit card payments, and pack and ship items you sell. Most importantly, you will learn how to navigate ...
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The book that you've demanded is here! Easy eBay is our newest eBay book, a four-color, highly-visual introduction to buying and selling on eBay. Step-by-step instructions cover all the basic buying and selling operations, including how to find specific items for sale, place a bid, and pay for items you win. You will also learn how to create auction listings, take digital photographs of items, accept PayPal credit card payments, and pack and ship items you sell. Most importantly, you will learn how to navigate the eBay site, use My eBay to track your auction activity, and protect yourself from fraudulent buyers and sellers. While geared towards beginning eBay users, all eBayers, including PowerSellers, can benefit from the tips included in Easy eBay!
IntroductionIntroduction to Easy eBay
Have any old clothes gathering dust in the attic? Or maybe some unwanted Christmas presents or worn-out toys? Or some old movies or CDs? Whatever you have that you want to sell, you can sell it on eBay.
Likewise, is there something special you've been looking to buy? Want to pick up some bargains on back-to-school items? Or maybe find a copy of some long-lost book or magazine? Or fill in the gaps in a special collection? Again, whatever you want to buy, chances are that someone is selling it on eBay.
eBay is a terrific place to both buy and sell items. It's an online auction marketplace, which means that items are put up for bid—and the highest bidder wins. Online auctions are actually fun, and anyone can participate—as long as you follow the step-by-step instructions in this book.
Easy eBay is an illustrated, step-by-step guide to both buying and selling in eBay auctions. All you have to do is look at the pictures and follow the instructions. Pretty easy.
If you're a potential bidder, you'll learn how to find those items you want to buy, how to place a winning bid, and how to pay for your purchase. If you're a potential seller, you'll learn how to create an item listing, how to set your initial pricing, how to collect payments (including credit card payments), and how to pack and ship the items you sell.
To help you find the information you need, I've organized Easy eBay into 11 parts:
Part 1, "Joining Up and Getting Started," describes how an eBay auction works, presents eBay's fee structure, and walks you through the registrationprocess.
Part 2, "Bidding and Buying," shows you how to search for items for sale, how to place a bid, what to do if you get outbid, and how to pay for those items you win.
Part 3, "Tips for More Successful Bidding," presents some great advice for increasing your chances of winning an auction without overpaying—including how to place last-second snipes.
Part 4, "Basic Selling," walks you step-by-step through the selling process; you'll learn how to create an item listing, how to include a picture in your listing, which listing options get the best results, and how to use the Buy It Now option.
Part 5, "After the Auction," describes what happens when the auction is over; you'll discover how to send out customer invoices, email winning bidders, and leave feedback.
Part 6, "Handling Customer Payments," discusses all the possible ways you can be paid, including cash, personal check, cashier's check, money order, and credit card—via the PayPal payment service.
Part 7, "Packing and Shipping," shows you how to choose a shipping service, estimate shipping costs, safely pack your item, and print mailing labels—including labels with prepaid postage.
Part 8, "Creating Better Product Photos," describes how to use your digital camera to take great-looking photos of the items you sell—and how to avoid taking bad pictures.
Part 9, "Tips for More Successful Selling," provides some great advice for increasing your sales rate—and your final selling prices.
Part 10, "Managing Your Auctions," shows you how to use My eBay and other services to manage all your eBay buying and selling activity.
Part 11, "Protecting Yourself on eBay," discusses how to use eBay's feedback system, what to do if a seller doesn't ship your item, how to deal with non-paying bidders, and how to avoid identity theft from email phishing schemes.
And that's not all. At the back of the book you'll find a glossary of common eBay terms so you can understand what all the successful eBay buyers and sellers are talking about!
So, is using eBay really this easy? You bet—just follow the simple step-by-step instructions, and you'll be buying and selling like a pro!
© Copyright Pearson Education. All rights reserved.
|Pt. 1||Joining up and getting started||2|
|Pt. 2||Bidding and buying||28|
|Pt. 3||Tips for more successful bidding||54|
|Pt. 4||Basic selling||70|
|Pt. 5||After the auction||108|
|Pt. 6||Handling customer payments||120|
|Pt. 7||Packing and shipping||140|
|Pt. 8||Creating better product photos||162|
|Pt. 9||Tips for more successful selling||176|
|Pt. 10||Managing your auctions||194|
|Pt. 11||Protecting yourself on eBay||206|