Easy Guide to Public Relations 101: History, Marketing and Ethics

Easy Guide to Public Relations 101: History, Marketing and Ethics

by Fran Smithe
     
 
This is an Easy Guide about the many aspects of Public Relations.
In order to get much needed new business, your customers must have heard of you. They also must know what you have to offer.
Public Relations is a method of showcasing something new and bringing it to the public in a better light.
PR helps define a business in positive terms and

Overview

This is an Easy Guide about the many aspects of Public Relations.
In order to get much needed new business, your customers must have heard of you. They also must know what you have to offer.
Public Relations is a method of showcasing something new and bringing it to the public in a better light.
PR helps define a business in positive terms and positions the company as an industry leader so that your product or service is the next “Must have” solution!
31 Pages
Public Relations 101 3
Public Relations History 5
Public relations vs. marketing 8
Public Relations in the Beginning 10
Public Administration and Relations 12
Public Relations and the People 14
The Article and Public Relations 16
Constraints in Public Relations 18
Public Relations and Power 20
Public Relation Limits 22
Public Relations Officer Duties 24
Public Relations Ethics 27
Public Relations Career Description 29

Product Details

ISBN-13:
2940013180444
Publisher:
Advanced Buy Media Group
Publication date:
08/03/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
88 KB

Meet the Author

Fran Smithe lives and writes in Bakersfield, CA about subjects
that she enjoys and loves to share her research in various topics of current interest!

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >