BN.com Gift Guide

Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs

( 10 )

Overview

How entrepreneurs find the next big thing-and make it huge.

The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game-but how can you tell a smart bet from a stupid gamble?

Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge fund ...

See more details below
Paperback (Updated)
$13.62
BN.com price
(Save 19%)$17.00 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (22) from $2.44   
  • New (11) from $3.00   
  • Used (11) from $2.44   
Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price

Overview

How entrepreneurs find the next big thing-and make it huge.

The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game-but how can you tell a smart bet from a stupid gamble?

Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled.

Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies-they overturn entire industries. He offers twelve surprising and controversial rules for these radical entrepreneurs, such as:

• Eat people: Get rid of worthless jobs to create more wealth for everybody
• Create artificial scarcity for virtual goods
• Trust markets to make better decisions than managers

Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity or miss the boat?

Read More Show Less

Editorial Reviews

Publishers Weekly
Kessler (Running Money) has interviewed technology billionaires and game changers like Michael Dell and Mark Zuckerberg in an attempt to determine what their success has in common, and combines this empirical data with his own impressive experience for his latest book. Kessler knows his industry, and understands business (though most of his ideas can be found elsewhere). He approaches his subject with an irreverent, cocky attitude that will likely divide readers, and gives advice that comes heavily colored by his own political and philosophical outlook; while he doesn't come right out and say it, he's clearly a fan of Ayn Rand and is quick to accuse environmentalists or anyone concerned over the impact of industry on the planet as both blocking progress and mooching off of the successful. Readers who can move past his derisive ideology will find Kessler's ideas useful. And his big questions will help would-be entrepreneurs figure out if their new idea is good, bad, or revolutionary.
(c) Copyright PWxyz, LLC. All rights reserved.
Read More Show Less

Product Details

  • ISBN-13: 9781591845423
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 7/31/2012
  • Edition description: Updated
  • Pages: 272
  • Sales rank: 623,848
  • Product dimensions: 5.51 (w) x 8.48 (h) x 0.73 (d)

Meet the Author

Andy Kessler is a former hedge fund manager and the New York Times bestselling author of Wall Street Meat. Cofounder and president of Velocity Capital Management, he previously worked at AT&T Bell Labs, PaineWebber, and Morgan Stanley. He is a frequent contributor to The Wall Street Journal op-ed page and has also written for The New York Times op-ed page, Wired, Forbes, and the Los Angeles Times.
Read More Show Less

Table of Contents

Something from Nothing 1

Musée 7

Circus and Inspiration 13

Rule #1 If It doesn't Scale, It Will Get Stale 29

Rule #2 Waste What's Abundant to Make Up for What's Scarce 47

Rule #3 When in Doubt, Get Horizontal 59

Rule #4 Intelligence Moves Out to the Edge of the Network 73

Rule #5 Wealth Comes from Productivity; Everything Else Is Gravy 85

Rule #6 Adapt to Humans; Don't Make Them Adapt to You 105

Rule #7 Be Soylent-Eat People 111

Rule #8 Markets Makes Better Decisions Than Managers 139

Rule #9 Embrace Exceptionalism 155

Rule #10 Be a Market Entrepreneur and Attack Political Enterpreneurs 171

Rule #11 Use Zero Marginal Cost to Create a Flood (or Someone Else Will) 185

Rule #12 Create Your Own Scarcity with a Virtual Pipe 193

Bonus Rule

Money Sloshes to the Highest Returns 215

How Many? 223

Hackers vs. Slackers 227

Epilogue 233

Index 243

Read More Show Less

Customer Reviews

Average Rating 3
( 10 )
Rating Distribution

5 Star

(2)

4 Star

(1)

3 Star

(4)

2 Star

(2)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 11 Customer Reviews
  • Posted February 2, 2012

    Highly recommended - businessmen need philosophy

    Andy Kessler's success cannot be challenged. What are the intellectual tools that provided Kessler the insight to make wise investments, way ahead of the crowd? Philosphical understanding of this world, how to discover knowledge in it and how to use it to understand people. Leaders, companies and markets are people. What drives the value of a company? Leadership. That's the lesson of Kessler's rules. His advice provides a roadmap for objective thinking. That he takes his inspiration from Ayn Rand, who more than 50 years ago prophetically described the horrid state of today's destructive mixed economy, is no wonder. Ayn Rand is the thinker and philospher who named this country's greatness, and warned of its weakness. Read Kessler's book not only for the excellent insight into his method for identifying great new investments, but to learn how important a rational philosophy, Objectivism, was to his development and success.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 2, 2013

    Highly Recommended - you must check it out!!

    Andy thinks out of the box. Great read for any serious investor.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 1, 2011

    No text was provided for this review.

  • Anonymous

    Posted May 21, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 29, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 15, 2012

    No text was provided for this review.

  • Anonymous

    Posted February 23, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 3, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 3, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 25, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 16, 2011

    No text was provided for this review.

Sort by: Showing all of 11 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)