Ebay Business All-In-One Desk Reference for Dummies

Overview


Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography...
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Overview


Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
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Product Details

  • ISBN-13: 9780764584381
  • Publisher: Wiley
  • Publication date: 4/25/2005
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 864
  • Product dimensions: 7.38 (w) x 9.20 (h) x 1.88 (d)

Meet the Author


Marsha Collier spends most of her time on something related to eBay. She’s a charter-member eBay PowerSeller as well as one of the original instructors for eBay University. As a columnist, an author of four best-selling books on eBay, a television and radio expert, and a lecturer, she shares her knowledge of eBay with millions of online shoppers. Thousands of eBay fans also visit her Web site, coolebaytools.com, to get Marsha’s latest insights on e-commerce.
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Table of Contents

Pt. I eBay basics 5
Ch. 1 Hooking up with online technology 7
Ch. 2 Navigating through eBay 19
Ch. 3 Signing up and getting started 31
Ch. 4 Understanding eBay sales 53
Ch. 5 Checking things out before buying 75
Ch. 6 Bidding to win 97
Ch. 7 Completing the transaction 119
Ch. 8 Participating in the community 137
Pt. II Essential tools 157
Ch. 1 Researching on eBay 159
Ch. 2 Researching on the Web 177
Ch. 3 Efficient communications for better sales 189
Ch. 4 Simplifying payment with PayPal 201
Ch. 5 Using eBay's management tools 215
Pt. III Selling like a pro 237
Ch. 1 Be sure your listings make cents 239
Ch. 2 Understanding the finer points of selling 265
Ch. 3 Listing your items for sale 291
Ch. 4 Using eBay's turbo lister 325
Ch. 5 Managing your sales on my eBay 337
Ch. 6 Using PayPal to organize your sales 355
Ch. 7 Checking out payment alternatives 371
Pt. IV Sourcing merchandise 385
Ch. 1 Understanding online retailing 387
Ch. 2 Buying merchandise like the pros 397
Ch. 3 Selling other people's stuff 415
Ch. 4 Liquidation and drop-shipping 427
Pt. V Presenting your items 439
Ch. 1 Your eBay photo studio 441
Ch. 2 Mastering eBay photography 455
Ch. 3 Sprucing up your listings with HTML 471
Ch. 4 Getting your photos ready for eBay 491
Ch. 5 Getting your photos on the Web 505
Pt. VI Promoting your goods 519
Ch. 1 Marketing your listings on eBay 521
Ch. 2 Developing your Web site 531
Ch. 3 Marketing your Web site and eBay store 543
Ch. 4 Using PayPal to increase your sales 557
Ch. 5 Getting advertising dollars from eBay 571
Pt. VII Storing and shipping 579
Ch. 1 Organizing your merchandise and shipping department 581
Ch. 2 Shipping without going postal 601
Ch. 3 Insuring your item's delivery 627
Pt. VIII Power selling 639
Ch. 1 Upgrading to eBay's selling manager 641
Ch. 2 Mechanizing with third-party auction management tools 657
Ch. 3 Studying your statistics 675
Ch. 4 Giving customers outside assurance 685
Ch. 5 Becoming a PowerSeller 697
Ch. 6 Opening your eBay store 701
Pt. IX Office and legal 719
Ch. 1 Getting legal with the state and the feds 721
Ch. 2 The joys of taxes and business reporting 731
Ch. 3 Using bookkeeping software 745
Ch. 4 Keeping your business secure online 763
Ch. 5 Networking your office 777
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