Ebay Business at Your Fingertips [NOOK Book]

Overview

Quick reference for the eBay® entrepreneur!



With eBay® Business at Your Fingertips, readers can find the exact information they need on any eBay® business topic, without wasting time on unrelated ...

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Ebay Business at Your Fingertips

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Overview

Quick reference for the eBay® entrepreneur!



With eBay® Business at Your Fingertips, readers can find the exact information they need on any eBay® business topic, without wasting time on unrelated material. Divided into concise, complete, easy-to-find and -understand bites, it covers everything related to running a successful eBay® business. Includes:



?Coverage of all the auction management tools



?Conducting eBay® marketplace research



?Complete coverage of PayPal®, domestic shipping, photos, My eBay®, and the eBay® community



?Thumb tabs and other navigational aids for finding information fast

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Product Details

  • ISBN-13: 9781440631337
  • Publisher: DK Publishing, Inc.
  • Publication date: 9/2/2008
  • Sold by: DK
  • Format: eBook
  • Pages: 368
  • Sales rank: 861,488
  • File size: 3 MB

Meet the Author

Kevin W. Boyd, is an eBay® Power Seller and President of both Preferred Discounts, LLC, and www.TrainingU4Auctions.com. He has taught seminars and consulted with hundreds of eBay® buyers, sellers, and businesses. On the customer steering committee for Mpire, an auction management software development company, he has been profiled in three books about eBay®. He earned both his M.B.A. and M.S. in Information Systems Management at Aurora University.

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Table of Contents


eBay Registration     1
The eBay Business Marketplace     2
Preregistration Preparation     3
Register as a Seller     7
PayPal Account Management     9
What Is PayPal?     10
How Buyers Pay You     13
Registration     15
PayPal Fees     17
Using PayPal Outside of eBay     18
eBay Selling Fundamentals     21
Site Navigation     22
How eBay Searches Work     24
Listing Formats and Bidding     27
eBay Fees     32
Listing Upgrades and Fees     34
Creating Listings     39
Listing Preparation     40
Listing Creation     42
Top Tips for Listing Creation     59
Photography     63
Photography Essentials     64
Photography Equipment     68
Taking Photos     77
Editing Photos     83
Top Tips for eBay Photography     87
Domestic Shipping     89
Shipping Carriers     90
Federal Express (FedEx)     91
DHL     95
United Parcel Service (UPS)     98
United States Postal Service (USPS)     102
Carrier Comparison Chart     107
Packing Materials and Corrugated Boxes     110
Determine the Shipping Rate     116
Postal Scales     118
Resolving Returns and Claims     121
eBay's Shipping Center     124
Product Sourcing     133
What to Sell     134
Niche Markets     138
Avoiding Middlemen     141
Wholesalers, Liquidators, Importers     145
Drop Shippers     153
Product Analysis     158
Selling Internationally     165
Why Sell Internationally?     166
Which Carrier to Use     167
International USPS Shipping Rates     170
International Shipping Services     172
Customs Forms and Duty     176
Global Communication and Payments     180
International Fraud     182
Advanced Selling     185
Second Chance Offers     186
Unpaid Items and Non-paying Bidders     188
Account Problems or Listing Cancellation     191
Advanced Selling Techniques     193
eBay Speak, Acronyms      195
Authentication and Grading     197
eBay Express     198
PowerSellers     200
My eBay     203
My eBay Overview     204
My eBay Special Features     206
Feedback     210
eBay Stores     217
eBay Stores Overview     218
Store Subscription Levels     222
Set Up and Build Your Store     223
Store Promotions and Strategies     226
Manage Your Store     228
ProStores     231
Growing an eBay Business     235
Develop Your High-Level Business Plan     236
Competitive Analysis     240
Business and Industrial Categories     244
Obtain a Business License     247
Marketing Your Business     251
Success Is Profit, Not Sales or Feedback     255
Consignment and Trading Assistants     257
Selling Specialty Services     260
Strategies for eBay Business Phases     262
Auction Management Tools     265
Turbo Lister     266
eBay Accounting Assistant     269
Selling Manager Pro and File Exchange     270
Sales Reports and Metrics      272
Third-Party Software Tools     274
Fraud Prevention     277
eBay Fraud     278
eBay's Trading Rules and Policies     285
SquareTrade     289
PayPal Buyer and Seller Protection     290
Prohibited and Restricted Items     292
Seller Central     297
What's Hot on eBay     298
Category Tips     302
News and Updates     305
Additional eBay Resources     307
Staying Connected to the eBay Community     313
Communication     314
Getting Help     316
Chat Rooms and Discussion Boards     319
eBay Connect     321
Words to Go Glossary     325
Resources     333
Index     343
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