eBay Business the Smart Way: Maximize Your Profits on the Web's #1 Auction Site / Edition 2

eBay Business the Smart Way: Maximize Your Profits on the Web's #1 Auction Site / Edition 2

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by Joseph T. Sinclair
     
 

Whether you're just starting out with your eBay business or hoping to achieve even greater success, eBay Business the Smart Way provides you with a solid business strategy to help you keep pace with the competition. This new, completely updated second edition of eBay Business the Smart Way reflects all the latest realities of selling on eBay, revealing hundreds of… See more details below

Overview

Whether you're just starting out with your eBay business or hoping to achieve even greater success, eBay Business the Smart Way provides you with a solid business strategy to help you keep pace with the competition. This new, completely updated second edition of eBay Business the Smart Way reflects all the latest realities of selling on eBay, revealing hundreds of tips and techniques for growing your customer base, maximizing your market impact, and building a powerful eBay business. eBay Business the Smart Way is an essential guidebook for running a low-risk, high-profit online auction business, giving you the strategies you need to spend less time on business processes, and more time on selling your products and achieving enormous profits.

Product Details

ISBN-13:
9780814472675
Publisher:
AMACOM Books
Publication date:
10/01/2004
Edition description:
2ND
Pages:
576
Product dimensions:
7.02(w) x 8.82(h) x 1.66(d)

Table of Contents

"Acknowledgmentsix

I. Introducing eBay Business 1

1. Introduction 3

Who Should Read This Book? 6

eBay’s Place 8

eBay’s Competition 10

You’re in Business Now 11

Customer Service 11

Find Your Niche 11

Be Prepared to Work 12

State of Retail 13

Call to Action 14

II. Getting Started 21

2. Setting Yourself Up Legally 23

Sole Proprietorship 23

Partnership 27

Corporations 31

Hybrid Business Forms 34

Virtual Businesses 34

And Then You Grow 35

Taxation 36

Resources 36

Conclusion 38

3. Business Details 15

Sales Tax License 15

Business License 18

Regulations 18

Employees 19

Independent Contractors 19

Insurance 23

Bank Accounts 24

Tax Number 24

Merchant Credit Card Account 25

Trademarks 25

Accounting 26

Branding 27

Inspiration 33

Resources 35

4. Equipment, Supplies, and Space 37

Hardware 37

Software 39

Internet Access 40

Home Router 41

Long Distance Service 42

Business Machines 44

Office Furniture 45

Office Supplies 46

Office Premises 46

Storage, Packing, and Shipping 46

Home Office Tax Deduction 47

Inexpensive Home Office 48

On the Road 50

5. Borrowing Money 53

Business Plan 53

Savings 56

Credit Cards 56

Relatives 58

Angels 58

Banks 58

Other Lending Sources 63

Lenders for eBay Businesses 66

Resources 66

6. Amnesty for Criminals Like You 67

The Case 67

The Situation 69

The Agreement 72

The Reality 75

Pandora’s Box 80

Summary 81

III. Conducting Business 83

7. Selling on eBay 85

Types of Auctions 85

Listing an Auction 88

Taboo Items 96

Illicit Practices 100

Your Marketplace 101

Passive Endeavor 101

Text-Box and Banner Advertising on eBay 102

Power Sellers 103

The Heart of the Matter 103

8. Auction Details 105

Advertising 105

Placement 115

Timing 115

Valuation 118

Linking 118

About Me 118

Final Details 119

Where the Work Is 120

9. Photography 121

Taking Photographs 121

Digital Cameras 128

Image Services 130

10. Using Image Software 135

The Digital Darkroom 136

Image Editing 137

File Formats 142

Summary 143

11. Pricing 145

Prices 146

eBay Research 146

Online Research 147

Analytic Research 149

Offline Research 150

Appraisers 150

Trial and Error 152

Selling Strategy 153

12. Special Auctions 155

Special Section Auctions 156

Separate Auctions 157

The Reality 163

Non-eBay Marketplaces 163

13. Fulfillment 167

Drop Shipping 167

Normal Operations 169

The Digital Goal 190

14. Receiving Payment 193

Merchant Credit Card Account 193

If You Can't Get a Merchant Account 196

Money Orders and Cashier's Checks 197

Checks 200

Online Payment Services 201

Cash on Delivery (COD) 203

Bidding Qualification 203

Don’t Sell on Credit 203

What Should You Do? 205

15. Finding Inventory 207

Basics 207

Hot Tip 221

Go for It! 221

IV. Handling the Unpleasant 223

16. Dealing with Buyer Fraud 225

Fraud 225

Remedies? 234

Some Afterthoughts 236

Pawnshops 237

17. Security 239

Equipment 241

Software 246

Passwords 250

Accounts 252

Social Engineering 255

Free Email 257

Safe Transactions 258

Case Study 258

Backups 260

Counterfeits 263

Disaster Plan 264

Security Checklist 264

Summary 266

V. Making It Work 267

18. Software Features 269

Auction Management Software 269

eCommerce Software 273

19. Software Assistance 275

eBay's Programming Aids 276

PayPal Extended 280

Andale 281

Broadband 287

Auction Management Services and Software 287

Custom Programming 290

Accounting Software 290

20. PayPal Today 291

Extended Services 293

Website Services 294

Summary 296

21. Expanding Your Market with Datafeeds 297

Datafeed Markets 297

Craig’s List 305

Summary 306

22. Selling Internationally 307

Selling 308

Buying to Sell 315

Buying 317

Merged Markets 317

New Yankee Traders in Force 318

23. Customer Service 321

Feedback 322

Credit Card Chargebacks 322

Guarantees 323

Warranties 325

Payment 325

Escrow.com 326

Bonding 327

Square Trade 328

Authentication Services 328

Returns 329

Communication 329

Full Information 329

Software 330

Offline Customer Service 330

Experiment 330

Know Your Customers 331

Not Just This or That 332

VI. Operating Smart 333

24. Storefronts 335

What Is a Storefront? 335

Informal eBay Storefront 337

eBay Stores 338

An eBay Business 343

Marketing 345

Website 347

eCommerce Software 349

Bonding to eBay 353

About Me Webpage 354

eBay’s Hidden Market 355

Summary 360

25 Determining Your Profit 363

How Are You Doing? 363

Expenses 368

Profit 371

Your Time As a Resource 371

Summary 374

26. Developing a Strategy 375

Building a Product Profit Model 375

Finding Inventory 380

Commodity Products 383

Value-Added Products 388

Time 392

Not the Same 392

27. Education 393

eBay University 394

Books About eBay 395

College Extension Courses 395

eBay Audios 395

eBay Videos 395

eBay WBT Tutorials 396

Business Seminars 396

Business Books 397

Web Development Tutorials 397

Web Development Books 397

Community 398

eBay Live 398

Summary 400

VII. Other eBay Business 401

28. Selling Services on eBay 403

Advertising 404

What to Sell? 405

Strategy 410

Elance 412

Buying Services on Elance 416

Summary 416

29. Integrating eBay with Offline Retail 417

Trial 417

Combined Accounting 418

A Special Business 420

Customer Service 420

Summary 421

30. Using eBay for Marketing 423

Compared to What? 423

The Plan 424

Other Businesses 427

Summary 429

31. Consignment Selling and Other Businesses 431

Consignment 432

Other Businesses 437

Use Elance 439

32. Buying on eBay 441

Normal Buying 441

Buying for Your Business 441

Organizing Your Buying 445

Guarantee 449

Services 449

Software 450

We Have Stories 450

33. Marketing Media 451

Blog 451

Podcasting 455

Summary 457

Appendix IThe Top 10 Tips for Beginning an eBay Business 459

Appendix IIThe Top 12 Tips for Seasoned eBay Businesses 461

Appendix IIIThe Top 9 Tips for Business Buyers 463

Appendix IVCross-Promotion Example 465

Appendix VHTML Tutorial 467

Defining a Webpage 469

Markups Alphabetically 471

Anchors and Hyperlinks 494

Example Webpage 495

Viewing the Webpage Source 496

eBay HTML 497

Summary 498

Index 499"

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