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eBay Business the Smart Way: Maximize Your Profits on the Web's #1 Auction Site / Edition 2
     

eBay Business the Smart Way: Maximize Your Profits on the Web's #1 Auction Site / Edition 2

by Joseph T. Sinclair
 

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ISBN-10: 0814472028

ISBN-13: 9780814472026

Pub. Date: 06/01/2003

Publisher: AMACOM

Online auction sales have grown exponentially in each of the last several years, and the undisputed industry champion is eBay, which commands nearly 90% of all online auction business. Selling merchandise on eBay is so simple and profitable that the marketplace has become as fiercely competitive as it is crowded. Whether just starting out or hoping to achieve greater

Overview

Online auction sales have grown exponentially in each of the last several years, and the undisputed industry champion is eBay, which commands nearly 90% of all online auction business. Selling merchandise on eBay is so simple and profitable that the marketplace has become as fiercely competitive as it is crowded. Whether just starting out or hoping to achieve greater success, online sellers need a solid business strategy to outrun their rivals. EBay Business the Smart Way is the answer, covering topics like:* Startup * licenses * building credibility * accounting * inventory management * shipping * finding products to sell * creating a storefront website * Taxes * liability * saving expenses by buying business supplies on eBay and hundreds of other crucial issues, from how to market your products and your business to hiring employees -- or getting assistance without hiring! A tremendous timesaver that lets readers focus more on selling their products, and less on business processes, EBay Business the Smart Way is the key to running a low-risk, high-profit online auction business.

Joseph T. Sinclair (Vallejo, CA) is the author of EBay the Smart Way (0-8144-7118-8) and several other books on computers and software. He has also been a successful online entrepreneur.

Product Details

ISBN-13:
9780814472026
Publisher:
AMACOM
Publication date:
06/01/2003
Pages:
512
Product dimensions:
7.08(w) x 9.02(h) x 1.69(d)

Table of Contents

Introduction1. Setting Yourself Up Legally Proprietorship * Partners * Corporation * Hybrid form * Virtual business 2. Business Details Sales tax & business licenses * Employees * Contractors * Insurance * Banking * Tax * Merchant account 3. Equipment, Supplies, and Space Hardware * Software * Internet access * Business machines * Office supplies & premises * Warehousing 4. Finding Inventory List of sources * Trade shows * Resources 5. Selling on eBay Auction types * Taboo items * Fixed prices * Listings * Listing options * Relisting * Fees * Illicit sales practices 6. Auction Details Advertising * Placement * Timing * Valuation * Web page templates * Marketing * Linking * "About Me" 7. Photos Film camera * Scanning * Kodak Picture & Photo CDs * Digital camera * Image editing * Image services 8. Pricing eBay research * Research online * Research offline 9. Special Auctions B2B * Auction houses * eBay Motors * Local * Live * Wholesale * Real estate * Professional services * Half.com 10.Fulfillment Drop shipping * Packing * Shipping * Operational space * Administration 11. Receiving Payment Money orders * Checks * Credit cards * Payment services * COD * Escrow 12. Dealing with Buyer Fraud Feedback * Payment & credit card fraud * Administrative & legal remedies * Criminal complaints * Int'l 13. Software Features Inventory Control * Presentation * Auction management & follow-up * Customer communication * Check out * Shipping * Documentation * Accounting 14. Software Assistance My eBay * eBay seller services * Power Seller * Software services * Demos * Custom programs * Accounting 15. Customer Service Feedback * Guarantees * Payment * Return & credits * Timeliness * Full information * Software 16. eBay Storefront eBay Store * Cost * Time 17. Other Storefronts Mall storefronts * Website * Domain name * Host ISP * eCommerce software *Marketing * Brochure 18. Going International Receiving payments * Shipping * Value added tax * Export-Import considerations * Fraud 19. Determining Your Profit Compared to a job * Fees and expenses * Overhead * Your business * Objective view 20. Developing a Strategy Building a profit model * Finding inventory that fits * Growth * Niche longevity * Reinvent yourself 21. Education eBay seminars * eBay books * Business seminars * Business books * Web development tutorials * Web books 22. Buying on eBay Normal buying * Cost of buying * Minimizing the cost of buying * B2B * Bulk supplies * Resale * International 23. Buying Details Bidding techniques * Feedback 24. Organizing Buying Payment * Tracking purchases * Software services Appendix

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