BN.com Gift Guide

eBay Income: How Anyone of Any Age, Location and/or Background Can Build a Highly Profitable Online Business with eBay

Overview

EBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. EBay also allows you to run a business that requires no ...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (22) from $1.99   
  • New (3) from $6.99   
  • Used (19) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$6.99
Seller since 2010

Feedback rating:

(201)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
2006-03-01 Paperback New Brand New, Gift condition. We Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!

Ships from: Skokie, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$12.59
Seller since 2014

Feedback rating:

(1)

Condition: New
2006 Trade paperback New. Trade paperback (US). Glued binding. 318 p. Contains: Illustrations. Audience: General/trade.

Ships from: Chino Hills, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$11.01
Seller since 2014

Feedback rating:

(34)

Condition: New
2006-03-01 Paperback New FAST shipment, 1196Get it fast.

Ships from: austin, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

EBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. EBay also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and antidotes from real eBay entrepreneurs, this book is as engaging as it is informational.

EBay is a level playing field—it doesn’t matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today!

The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay!

Read More Show Less

Product Details

  • ISBN-13: 9780910627580
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 5/6/2006
  • Pages: 320
  • Product dimensions: 6.00 (w) x 8.80 (h) x 0.80 (d)

Read an Excerpt

eBay Income

How ANYONE of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay
By Cheryl L. Russell

Atlantic Publishing Group, Inc.

Copyright © 2006 Atlantic Publishing Group, Inc.
All right reserved.

ISBN: 0-910627-58-4


Chapter One

Welcome? to eBay!

It looked like one more forgettable Saturday garage sale like so many others that day. Lots of clothes with stretched-out necks or worn spots in the knees, the usual supply of pots and pans past their prime, maybe a videotape or two. That's what Joe surmised as he slowed and pulled up to the curb. Was it even worth getting out of the car to look closer?

Deciding that he had room in his trunk for a bit more inventory, Joe, who started his eBay business by selling his used VHS tapes, ambled over to the tables and began to scan them for anything of interest. He spied mostly boring merchandise of little or no value to a seasoned seller who can spot a good-old song-and-dance film ten yards away.

Wandering through the mishmash of wobbly card tables and boards propped up on sawhorses, some things caught Joe's eye. He had no idea what they were, but they looked old; that alone merited a closer investigation. The box contained old cards of some sort or other.

Joe hadn't ever seen anything like these before: turn-of-the-century scenes on finely pressed paperboard. Most of them were dated in the 1890s and were made by a company called Underwood & Underwood. They had images from all overthe world: pyramids in Egypt, old warships, the Vatican, and the Philippine Islands. Each card had two of what appeared to be identical images on it, kind of like seeing double. Now that was odd!

Even though antiques weren't exactly Joe's interest, he had enough gut instinct to suspect when he'd stumbled across something that might be worth obtaining. There was no price on the box, so he asked.

"How much do you want for the cards?" "I don't know; how much will you give me?"

Not wanting to offend the owner, he scrambled to think of a fair price.

"Five dollars?" he offered. "Tell you what. Take both boxes and pay me ten."

Both? Joe hadn't even seen the second box nearby. Nodding his agreement, he paid for the horde and headed home to do some research. There were no vintage videos to be had at that sale, but within days he would be thanking his lucky stars that he stopped.

If you haven't already guessed, Joe (eBay user "whitebears") had stumbled across a cache of mint-condition stereoview cards. Popular in the late 1800s and into the 20th century, the Victorian-era cards were put into a binocular-type holder called a stereoscope that combined the slightly different images, making them three-dimensional, sort of like an early version of Mattel's[R] View-Master[TM] toys that first appeared in the 1940s and are still marketed today.

Joe picks up his story:

"Having researched the cards, I knew I had made a good find, and thought I might get $100 or even $150 for them. I listed them, not knowing I had hit the mother lode of stereoview cards."

The two hundred or so cards were split up into lots, groups of 1 to 30 cards with a similar theme. The first lot listed included 30 cards with pictures from an exposition in Omaha, Nebraska, in the late 1890s. Bidding was fierce in the late hours of the auction, and Joe's eyes grew exponentially as the bids soared. When it was all said and done, that auction alone netted Joe nearly $1,100!

Some of the other cards fetched fifty dollars a piece, and by the time he'd exhausted his supply, Joe was giddy from his foray into the antiques market. He was more than $1,800 richer too. Not bad for a ten-dollar investment!

Joe has since become a PowerSeller, and while he still sells old VHS tapes, this experience helped catapult his diversity; suddenly he'd become a mini-expert at a new type of merchandise. Joe had inadvertently expanded his knowledge, his product line, and his reach to buyers on his favorite marketplace: eBay.

Does the thrill of the hunt before a Saturday of rummage sales and flea markets excite you to heights your spouse just doesn't comprehend? What about new merchandise: Do you see products lying lackluster on a store's clearance shelves, begging you to buy-and resell-them for a profit? Have you always thought someday you'd start your own business, complete with wholesale suppliers, a storefront, and a huge customer base?

If so, then this book is for you!

This book will guide you through the basic principles of starting your own small business, using eBay as your primary selling tool. In order to use this book most effectively, you should already have at least a little experience using eBay, either to browse or to purchase items.

For those who do not have that experience already, your best option is to read through the first three chapters and then take a detour to Appendix A, a step-by-step guide to setting up an eBay account and basic navigation around the site. This information has been separated for the convenience of those readers who have already been browsing or using eBay for purchasing purposes.

In fact, having some experience as a buyer is a great way to feel confident about becoming a seller, so go ahead and buy a few items to add to your collection or buy holiday gifts early this year. And of course, having some feedback to your credit before you begin selling is always a good idea (more about feedback in Chapter 10).

So with that in mind, let's take a brief stroll down memory lane and revisit a time when eBay, and the Internet as we know it, didn't even exist.

Understanding eBay

Many people have heard the simplistic, and not all-encompassing, story that eBay started as a way for the founder's wife to add to her collection of Pez dispensers. Pierre Omidyar takes this tale in stride. While it does have some basis in truth, his then-girlfriend (later wife) was one of his inspirations for an online auction and one of the first sellers, the entire story is far more interesting and inspiring.

Pierre Omidyar was born in France in 1967 and emigrated to the United States with his family when he was a young boy. He was in junior high school when the first personal computers from companies like Radio Shack came on the market. Immediately, Omidyar had found his life's passion and what would become his life's work: the world of computers. In fact, his fascination with computers was too strong to resist; he frequently skipped physical education classes to sneak off and use a teacher's computer during those early years. Even before finishing college in 1988, Omidyar began an early career in programming and was involved in various businesses that specialized in programming for Macintosh and Apple computers.

In the early 1990s, the Internet was a catch phrase that was spreading like wildfire on the lips of every computer geek in Silicon Valley. The epicenter of all things computer in those days, southern California en masse swooned at the thought of how the Internet was going to change the world and all the money there was to be made doing it!

Omidyar, too, was caught up in the excitement and even had some early Web sites devoted to such onerous subjects as the Ebola virus and a university alumni site. But when it came to making money via the Internet, his ideals about business and the free market inspired him to pursue equality for the common man in purchasing. For instance, he had become wealthy at a young age by buying stocks prior to an IPO (initial public offering) and then benefiting when the stock gained greatly just before the public had a chance to purchase it. This led Omidyar to wish that everybody would have the opportunity to buy low or bid the price up if the demand was there. He'd been lucky with his shortcut to financial success but wanted to even the odds for everyone else.

While Omidyar couldn't do much to change the way the stock markets operate, he could-and did-incorporate his ideals into his own hobby that turned into the world's largest business foray the Internet would know in its early days.

EBay, interestingly enough, was born in a quiet home office with very little fanfare. Over Labor Day weekend in 1995, Omidyar wrote the basic programming that would operate a simple auction site and named it AuctionWeb. The site was hosted on his Web site, ebay.com, and shared space with the previously mentioned Ebola virus information, as well as a couple of pages used by his fiancée and the alumni Web site.

The auction format was simplistic and far from the neat and slick eBay most people think of today. The block lettering and grey background was rather boring, frankly, and there were only a few options: list an item, bid on an item, and view an item. It was plain-Jane functionality at its best. However, prettiness aside, users immediately fancied the new way to buy and sell.

The first months of AuctionWeb weren't blockbusters by today's standards, but by posting information about his new site on other Web sites and Usenet newsgroups (some of the earliest sites on the Internet), business slowly picked up. Within four months, thousands of auctions had been set up on AuctionWeb, and the buzz about this new marketplace was spreading as quickly as the Internet itself.

Not content to merely provide a forum for buyers and sellers to do business, Omidyar made sure all users were aware of the ethical way he wished the site's users to treat each other. He posted a list of desired behaviors, such as being courteous and settling disputes politely. Thus were born the Community Values that today are still prominently featured in eBay's pages and discussion boards.

Initially, AuctionWeb charged no fees to the users, but when Omidyar's Internet service provider started complaining about his site's traffic, they forced him to bump up to a business account costing $250 per month. Hobby or not, that was a far cry from the $30 he had been spending, so the idea was born to charge just the sellers, not the buyers, starting in February 1996. Users paid final-value fees through mail, sending checks, paper bills, or even coins taped together. Right from the start, the collected fees covered the new expenses and even turned a small profit.

Omidyar knew he was on to something, and by the end of summer of 1996, he quit his full-time job and devoted himself entirely to turning his once-hobby into a thriving business. Others who came on board, including Jeff Skoll, helped shape the site in its early years. One of Skoll's most notable contributions was convincing Omidyar to drop the other Web pages that were existent on ebay.com and stick just to auctions. It was difficult, but Omidyar gave in and removed his prized Ebola virus page, along with the other non-auction pages, from the site. From then on, AuctionWeb became known by the handle eBay!

By the end of 1996, eBay had almost 10,000 registrants and had sold over one million items. In 1998 eBay became a public company with its stock traded on the NASDAQ. Estimates in late 2005 put the number of worldwide users at 135 million who were expected to buy and sell more than forty billion dollars through eBay in 2005.

A recent study indicated that nearly three-quarters of a million people in the United States rely on eBay for some or all of their income. While eBay has branched out to foreign countries, the United States is its most seasoned group of users and an important piece of its selling "pie." The gamut of eBay sellers runs from stay-at-home parents wanting to pad the family's budget to retired folks who know a thing or two about antiques. College students unload their old textbooks, and computer junkies hawk their outdated equipment. But the fastest-growing segment of eBay sellers seems to be those who are making it into a real business, steadily earning at least a portion of their necessary income without ever leaving the comfort of their homes.

Becoming the Icon

EBay has helped countless people realize their dream of owning a business and being their own boss. Although it may not be like the business their fathers' generation opened-and certainly is far different than their grandfathers' generation could have ever imagined-it is still a business, nonetheless. But why is this type of business so wildly popular?

Selling on eBay can be done with little or no overhead, inventory, and space. You don't have to rent an office, hire employees, or encounter many of the other traditional business headaches. Instead, there can be as little as a computer screen and a post office box, at least initially. Primarily, there is freedom, prestige, and a sense of accomplishment every bit as strong as those who operate more traditional (often referred to as brick-and-mortar) businesses.

Sure, there are still the same responsibilities as any other business. You must have a source of merchandise to sell (a product stream) and you must find ways to have a constant income (by generating sales). And despite popular myth, selling online doesn't release you from following all the laws that regulate businesses, such as reporting income and paying the appropriate taxes.

But if you were going to go into business anyway, the Internet-and eBay specifically-has made it entirely possible for you to make yourself a big business with relatively little investment compared to traditional methods of breaking into this world. There will still be investment needed on your part: a current computer, some basic software, a reliable Internet connection, and some basic office supplies, to begin with. But compared to the tens of thousands of dollars required to start a traditional business, the few thousand you'll need to start this one are attainable to most people today.

Ordinary people aren't the only ones that are clued in to the huge potential of eBay. Even big businesses are using the power of eBay to market their products. Some companies use eBay to unload surplus stock or launch new products, while others use eBay to increase their business, while not ever selling a single item.

One such company is the Golden Palace Casino, an online-only casino that has made itself a household name by purchasing outrageous items on eBay, such as the vehicle once owned by Pope Benedict XV. Even though they pay mightily for some of these offbeat items, the publicity they get by doing so is worth more than any ad campaign they could have bought for the same number of dollars. By standing out from the crowd of online gambling sites, they have managed to use eBay in a way that even Pierre Odimyar probably never imagined!

Other imaginative ways to do business and make money have cropped up with the help of, or because of, the success of eBay. EBay has helped shape the way we donate to charity, buy vehicles, rent apartments, and even hire employees. Countless Web sites have sprung to life in the past decade that take these everyday tasks to new levels.

The World's Online Marketplace, as eBay's motto proclaims, also cares about the world in which it operates. Charity auctions are highlights of the Giving Works site, which is easily accessed from eBay's main page. Current events have inspired waves of charity auctions, and eBay makes it easy to access these special auctions, often right at the top of the home page.

In 1998, before going public with its stock offering, eBay set aside more than 100,000 shares of stock to be put into the eBay Foundation, a charitable fund that to date has donated more than $8 million to nonprofit charitable organizations all over the world.

Purchasing a vehicle will never be the same after eBay. While there are many sites on the Internet that specialize in vehicle sales, one of the first places that it happened was on eBay. Back when there was no category for listing a vehicle for sale, trend-setting sellers listed them under the category where toy cars were sold! EBay eventually clued in and created eBay Motors, which sells many motorized vehicles other than automobiles, and now accounts for a tidy share of their sales.

Looking for a new apartment? Rent.com is your answer. This site can even help match you with potential roommates and moving services. Half.com boasts one of the largest fixed-price purchasing sites on the Internet. While these two sites are eBay sites, they started out as eBay's competition-capitalizing on the amazing advances in online selling and servicing pioneered by their future parent company.

While it is neither created nor owned by eBay, elance.com takes the auctioning of services to new heights. It's actually a reverse-auction, wherein the company that is seeking to have work done will post its requirements on elance.com and the contractors (who are Elance members) bid on the opportunity to perform the service. Elance.com's pre-screened workforce specializes in everything from freelance writing to graphic design, software development, and engineering.

Using a strategy common to many large corporations, eBay has acquired other companies that provide services that are complementary to their own. This has given eBay an extremely broad range of appeal for sellers, buyers, and investors alike. In addition to owning all or a stake in many foreign auction sites, eBay acquired PayPal in 2002 to help facilitate auction payments. The software is so seamlessly integrated with eBay that it's almost silly to use anything else!

(Continues...)



Excerpted from eBay Income by Cheryl L. Russell Copyright © 2006 by Atlantic Publishing Group, Inc.. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted December 19, 2006

    Ebay Explained

    Even though I own my own ecommerce business, I had no idea about the tax advantages of getting a resale license or becoming incorporated. Even after I thought I was ready to begin auctioning, but Ebay Income showed me I needed to master some specific tactics before starting. These instructions saved me a lot of time that would have been wasted by helping me to understand several aspects of on-line marketing, such as search engine techniques. Ebay Income is a book you can grow with. The ¿Checklist of Tasks¿ is absolutely invaluable to anyone wanting to establish a legitimate Ebay business. There are image-captured pictures of the actual website pages to help newcomers navigate through the auctioning process. More experienced Ebayers will want to know how to send customized emails or set up discounted shipping programs, and they¿ll definitely appreciate the tax info and instructions for [newly-weds] merging accounts. I highly recommend Ebay Income to anyone who is thinking about internet marketing or wants to advance to the next step in their on-line business ventures.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 2, 2007

    A must read for eBay seller's!!!

    Cheryl Russell has done it again with ¿eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay¿. This book will save the person that wants to sell on eBay both time and money. I wish that I had this book before I started selling on eBay. Cheryl lays out a very detailed plan on what you need to do and what you do not want to do for selling successfully on eBay. I would recommend this book to anyone (and to everyone) that is thinking about selling on eBay.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 5, 2006

    From the basic to the inspired

    Never been on eBay before but looking for a place to sell some treasures that you found at the second-hand shop? Put up a couple of auctions and wondering why they never sold? Trying to figure out how to maximize your profit in such a variable environment? Look no further! Russell's book covers everything from setting up a seller's account (and the different types thereof) to writing a business plan, marketing strategies, and success stories. The main point of the book is that, like any business, running an online eBay business required professionalism in all areas. What separates the eBay hobbyist from the profitable business owner is the willingness to plan ahead, account for income and expenses responsibly and legally, and to sell yourself at every opportunity. This book will show you how. After the first chapter (an introduction to eBay's mission and history), the book moves through the information you'll need to know through the process, and each chapter ends with a checklist of steps to complete before you move on to the next chapter. The book is clearly and entertainingly written, with lots of fun anecdotes showing you other eBay sellers and how they learned the hard way (so you don't have to). Although you may not be able to find exactly what you're looking for using just the chapter titles or section headings, I really would recommend that you read the entire book and complete the worksheets before moving on, anyway. I've recommended this book to a number of my personal friends and clients, and I definitely recommend it to anyone looking to increase profits and reduce hassles.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 22, 2010

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)