eBay Listings That Sell For Dummies

eBay Listings That Sell For Dummies

by Marsha Collier, Patti Louise Ruby
     
 

Discover the tricks top sellers use to grab attention

Create your own unique eBay selling pages with time-tested techniques

So you know your way around eBay, but you're not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the techie secrets for taking better merchandise photos, writing hot copy and

See more details below

Overview

Discover the tricks top sellers use to grab attention

Create your own unique eBay selling pages with time-tested techniques

So you know your way around eBay, but you're not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the techie secrets for taking better merchandise photos, writing hot copy and formatting it in HTML, "branding" your eBay store, making your listings look great on anybody's browser, and a whole lot more.

Discover how to

  • Get all you can out of eBay's tools
  • Tweak HTML for eye-popping results
  • Equip your own eBay photo studio
  • Shoot product photos designed to impress
  • Avoid rookie selling mistakes

Product Details

ISBN-13:
9780471789123
Publisher:
Wiley
Publication date:
05/01/2006
Series:
For Dummies Series
Pages:
344
Sales rank:
439,116
Product dimensions:
9.25(w) x 7.50(h) x 0.71(d)

Meet the Author

Marsha Collier spends most of her time on things related toeBay. She’s a charter member eBay PowerSeller, as well as oneof the original instructors for eBay University. As a columnist, anauthor of four best-selling books on eBay, a television and radioexpert, and a lecturer, she shares her knowledge of eBay withmillions of online shoppers. Thousands of eBay fans also visit herWeb site, www.coolebaytools.com, to get Marsha’s latestinsights on e-commerce.
Out of college, Marsha worked in fashion advertising for theMiami Herald and then as special-projects manager for theLos Angeles Daily News. She also founded a home-basedadvertising and marketing business. Her successful business, theCollier Company, Inc., was featured by Entrepreneur magazinein 1986, and in 1990, Marsha’s company received the SmallBusiness of the Year award from her California State Assemblymanand the Northridge Chamber of Commerce.
Bargains drew Marsha to eBay in 1996, but profitable sales keep herbusy on the site now. Marsha applies her business acumen andphotography skills to her eBay business — and in this book,she shares her knowledge about what makes good, profit-promotinglistings on eBay.

Patti “Louise” Ruby, an Indianapolis native,was born to work on a computer. In junior high, she took a class inthe programming language Fortran. She excelled and enjoyed theclass: The die was cast. Patti went through several jobs as aprogrammer and then became a consultant. In the late ’90s,Patti was part-owner of an antique mall, and coincidentally found aWeb site called AuctionWeb (the original eBay). She was fascinatedby the concept, and began selling on the site. She also became anintegral part of the chat rooms, which initially served as loosecustomer support where users helped other users. Patti’s easewith computers helped many a new user feel comfortable on theboards — and with using the AuctionWeb system.
In February 1997, Patti was hired as AuctionWeb’s secondCustomer Support Representative. In this position, she became themain interface between the engineering staff and the usercommunity, where she communicated members’ “bug”reports and suggestions for site enhancements. When AuctionWebbecame the new eBay site in the fall of 1997, she headed up a“live” question-and-answer board that was set up tohelp members make the transition between platforms.

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