eBay Strategies: 10 Proven Methods to Maximize Your eBay Business

Overview

"Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBay™ Strategies is essential for those who make their living online."

--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.

" eBay™ Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on ...

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Overview

"Scot Wingo is the eBay strategist. His depth of insight is unparalleled in the industry. eBay™ Strategies is essential for those who make their living online."

--Scott Samuel, Founder, Honesty.com Founder/CEO, Ethical Technologies, L.L.C.

" eBay™ Strategies is a must-read for anyone serious about growing their eBay business. I know because the strategies discussed in this book have helped us become one of the fastest growing businesses on eBay."

--Randy Smythe, President/Owner, Glacier Bay DVD (glacierbaydvd)

"The advice provided in eBay™ Strategies will help any business achieve a fast start-up on eBay. We have used Scot Wingo's strategies to grow our business to a huge volume. His advice is top-notch."

--Suzanne Hallam (pugster888), Fastest growing eBay seller in Q2 2004

"I have met hundreds of eBay scholars over the years, but very few are on a par with Scot Wingo. Scot combines an intimate knowledge of eBay and its workings with a healthy level of skepticism and clear thinking. I found his book to be both entertaining and informative."

--Jay Senese, Cofounder, JayAndMari

"Scot Wingo's new book is a must-read for sellers attempting to boost their eBay business to the top level!"

--Bill Bogardus (biggbill), Top eBay PowerSeller

"The insight, clear explanations, and selling methods in eBay™ Strategies are going to create hundreds, if not thousands, of new Platinum PowerSellers!"

--Mike Enos, Editor, PlatinumPowerSeller.com newsletter

The savvy business book for established eBay sellers who want to break through to the next profit tier!

Scot Wingo, a leading authority in the online auction industry, has captured best practices from 3,000 of eBay's most successful businesses and crystallized them into 10 proven strategies for taking your eBay business to the next level . Whether you are just getting started selling on eBay or have been at it for years, the proven methods presented in eBay™ Strategies will take you beyond the basics, helping you maximize your business while avoiding common mistakes that cost you time and money. If you're dreaming of greater success on eBay, get ready to turn dreams into reality!

  • Drive to $1 million and beyond--learn how to break through the "eBay plateau."
  • Discover winning strategies created specifically for eBay.
  • Learn to use the "Five P's"--Product, Price, Promotion, Placement, and Performance--to think strategically about your eBay business.
  • Participate in the eBay™ Strategies companion blog and eBay discussion group.
  • Stop making the killer mistakes that keep you small.
  • Beat your toughest competitors, whoever they are.
  • Control costs: fees, shipping, deadbeat customers, and more.
  • Sell MORE with less effort.
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Product Details

  • ISBN-13: 9780321256164
  • Publisher: Prentice Hall
  • Publication date: 8/16/2004
  • Pages: 303
  • Lexile: 1250L (what's this?)
  • Product dimensions: 5.98 (w) x 8.89 (h) x 0.78 (d)

Meet the Author

Scot Wingo is president and CEO of ChannelAdvisor, which provides auction and marketplace management software and services to a wide range of companies, including IBM, Best Buy, Dell, Glacier Bay DVD, and 47th Street Photo. ChannelAdvisor processes more than $30 million/month in transactions on eBay and has won two eBay Star developer awards.

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Read an Excerpt

More than a million people actively sell on eBay. Of those people, eBay recently reported that more than 430,000 make a full-time living from their eBay business. These numbers are increasing rapidly every month. eBay drop-off centers such as AuctionDrop are opening at an incredible pace. Late-night infomercials on TV now show successful eBay sellers jumping off their giant yachts, purchased with massive eBay profits!

The number of buyers on eBay is increasing as well, with more than 105 million registered global users—45 million of whom are “active, ” having bid, bought, or sold in the last 12 months.

Even with the growing number of buyers, sellers are finding it more competitive to sell on eBay. Average selling prices across eBay are decreasing. Why? Because each category has sellers who sell more than $50,000 a month. Those high-volume sellers capture large portions of market share, which allows them to buy their inventory at lower prices. They then pass on those savings to buyers, creating a continuing price war among other sellers.

Although sellers compete primarily on price, other factors such as feedback, branding, promotion, and merchandising determine which sellers can easily be found by buyers—and ultimately who makes the sale.

Get Big Fast . . .

Given the competitive environment on eBay, many sellers go out of business because they are simply outsold by their competitors. eBay’s stated goal is to make inefficient markets efficient. Unfortunately, as markets—such as eBay categories—become more and more efficient, sellers have fewer and fewer competitive advantages. In fact, in many eBay categories, the only competitive advantage left is size, and with it the ability to source products less expensively than competitors.

So, if you are selling on eBay and want to survive, you have to grow your business rapidly to stay competitive with the rest of your peer group. If you do not, you will not endure the Darwinian nature of eBay.

Unfortunately, until now, there has been no guide describing what to do after you master the basics of selling on eBay. This book is that guide. It gives you two tools proven to generate rapidly growing eBay businesses:

  1. Ten very specific strategies you can start using now to scale your business.
  2. A framework called the Five P’s, for thinking strategically about your eBay business. The Five P’s are price, product, promotion, placement, and performance.

Using both of these tools, you will be able to take your business not only to the next level, but also quite possibly grow it into a million-dollar-a-year venture.

Where Do the Strategies Come From?

I am the founder of a company called ChannelAdvisor. At ChannelAdvisor, for the last five years we have helped businesses of all sizes sell on eBay. We provide the software and services that power businesses of all sizes: from individuals with very small operations to large, homegrown firms such as GlacierBayDVD (the largest DVD seller on eBay) to corporate retailers such as Best Buy, IBM, and The Sharper Image.

While working with more than 3,000 eBay businesses, we have developed the strategies and the Five P’s framework and tested them repeatedly, improving them along the way. In fact, the strategies in this book drive most of the million-dollar-a-month sellers on eBay—and a large percentage of the million-dollar-a-year eBay businesses, too.

We decided that these strategies are too important to share with just a closed group of sellers; the whole community should benefit from them. So, we compiled the best, most proven strategies into this book.

In fact, throughout the book, I prefer to use the pronoun we rather than I, because I cannot take credit for creating these strategies, and because we more accurately communicates the reality that the content of this book was created by a team of more than 60 folks working very hard for the last five years. I’m fortunate enough to be the person who has gathered all of the best practices here in a format that I hope you feel is easy to understand and digest. I hope you come back to the book again and again, as you try the different strategies.

Is This Book for You?

If you want to take your eBay business to the next level, eBay™ Strategies will give you the foundation to build on. If you want to develop a million-dollar-a-year eBay business, this book will save you a great deal of time and effort getting there.

Because of eBay’s competitive nature, if you’re a seller and you don’t want to grow your business, you will most likely be forced out of business or, at best, forced to change categories every year or so. Even if you don’t want to scale your business, this book will help you carve out a niche that will be more sustainable, using the strategies outlined here.

Prerequisites

This book, eBay™ Strategies, was designed to be the book you read after you’ve read the basic “how to ” books about eBay. So that we can focus on more advanced topics, we’ve assumed that you have a general knowledge of selling on eBay. For example, you won’t find any screen shots of the “Sell Your Item ” section of eBay. You should already understand the basics of the eBay auction process, the different listing options, and the after-sales process. In parts of the book, we do recap some areas in which you may be rusty, such as the various eBay listing upgrade options and the fee table.

If you don’t have general knowledge of selling on eBay, look first to the excellent on-site help and tools provided by eBay itself. Also, we recommend one of the many “how to ” books about eBay, such as The Official eBay Bible (Gotham Books), Starting an eBay Business for Dummies (Wiley), and eBay Hacks (O’Reilly).

Features

You can read this book from cover to cover, and it’s a useful reference. Beginning in Chapter 4, each chapter ends with a real-world case study that not only introduces you to an interesting eBay business, but also illustrates the concepts of the chapter and how that eBay seller has leveraged the strategy.

Each chapter contains a detailed summary, so that 3, 6, 9, or 12 months after you’ve read the book, if you want to brush up on a topic such as pricing, you can read the few pages of summary in Chapter 4 for a refresher. Think of them as Cliffs Notes for eBay™ Strategies.

The book also introduces a good bit of terminology that may be new to you, which you will need as you scale your eBay business. All of the important words and phrases are defined in-line in the text, and they are reviewed in the chapter summaries. What’s more, all the important terms we define in the text are also gathered in the glossary near the end of the book. So, if you can’t remember a specific term, there are three places where you can find it.

Beyond the Book

As you know, selling on eBay is a fluid, ever-changing business. That is part of the fun. With this in mind, we are offering two supplemental, Web-based resources to readers of the book.

First, a dedicated blog (short for “Web log ”) is available at:

http://ebaystrategies.blogs.com

Here you can get daily updates about eBay, the topics covered in this book, and other items of interest to eBay sellers.

Second, we believe strongly in the concept of community; it’s one of the cornerstones of the eBay experience. So, we’ve created an “eBay group ” specifically for readers of this book, where you can ask questions, meet your fellow readers, discuss your successes and failures, and share any new strategies that might be developed. The eBay group is available at:

http://groups.ebay.com/forum.jspa?forumID=100006604Get Started!

Buying this book is the first of many important steps toward growing your eBay business—and making sure that your business will be around for the long haul, not pushed out of the marketplace by the thousands of new sellers entering eBay every day.

I sincerely hope that each and every one of you finds the strategies in this book helpful to your business. May you blow away your expectations (and your competition)!

Scot Wingo June 2004


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Table of Contents

PREFACE xiii

CHAPTER ONE: Why Build a Great eBay Business? 1

Who This Book Is For 4
Get Big Fast 5
The eBay Economy 5
eBay Makes Inefficient Markets Efficient 12
But Not All Large eBay Businesses Are Great . . . 16
The Goal of This Book 20
How to Read This Book 21
Chapter 1 Summary 23

CHAPTER TWO: Building a Foundation for Your eBay Business 25

eBay Listings Terminology 26
eBay Fees Refresher 27
Know Your eBay Business Critical Vital Signs 29
Strategy 1: Know Your Critical eBay Vitals! 37
Noncritical Vitals 42
A Tale of Two Documents 48
Chapter 2 Summary 53

CHAPTER THREE: Introducing the “Five P’s”: The Strategic eBay Framework 57

The Five P’s 59
How to Use the Five P’s 61
Strategy 2: Set Your Strategic Goals 62
Chapter 3 Summary 66

CHAPTER FOUR: Product 69

The Product Life Cycle 70
Strategy 3: Understand and Leverage the eBay Sweet Spots 74
Product Seasons and Regionalization 78
Product Depth and Width 79
Product Mix 82
Product Classification 84
Sourcing Product 85
Case Study: GlacierBayDVD 91
Chapter 4 Summary 95

CHAPTER FIVE: Price 97

Strategy 4: Understand The eBay Price/Velocity Curve 98
Caution: Falling ASPs 102
$1NR: An Overused and Potentially Dangerous Strategy 111
Strategy 5: Use the Perception-of-Scarcity Strategy 115
Strategy 6: Use the Second-Chance-Offer Strategy 118
Price and Classifications 124
Case Study: DesignerAthletic 126
Chapter 5 Summary 132

CHAPTER SIX: Promotion 135

Promotion and the Price/Velocity Curve 136
Strategy 7: Optimize Your eBay Search results 138
Browsing 167
Strategy 8: Build Your eBay Brand 170
Case Study: MobilePC 178
Chapter 6 Summary 181

CHAPTER SEVEN: Placement 183

eBay Placement 184
Strategy 9: Explore Other Channels 190
Case Study: CrazyApe 205
Chapter 7 Summary 211

CHAPTER EIGHT: Performance 219

Strategy 10: Use an eBay Dashboard 220
More Dashboard Ideas 228
The Product Dashboard 229
The Price Dashboard 235
The Promotion Dashboard 238
The Placement Dashboard 242
Performance Conclusions 245
Case Study: JustDeals.com 246
Chapter 8 Summary 252

CHAPTER NINE: Putting the Five P’s to Work 255

Product 257
Price 260
Promotion 261
Placement 263
Performance 265
Conclusion 265

APPENDIX: THE TEN EBAY STRATEGIES 267

GLOSSARY 279

INDEX 285

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Preface

More than a million people actively sell on eBay. Of those people, eBay recently reported that more than 430,000 make a full-time living from their eBay business. These numbers are increasing rapidly every month. eBay drop-off centers such as AuctionDrop are opening at an incredible pace. Late-night infomercials on TV now show successful eBay sellers jumping off their giant yachts, purchased with massive eBay profits!

The number of buyers on eBay is increasing as well, with more than 105 million registered global users—45 million of whom are “active, ” having bid, bought, or sold in the last 12 months.

Even with the growing number of buyers, sellers are finding it more competitive to sell on eBay. Average selling prices across eBay are decreasing. Why? Because each category has sellers who sell more than $50,000 a month. Those high-volume sellers capture large portions of market share, which allows them to buy their inventory at lower prices. They then pass on those savings to buyers, creating a continuing price war among other sellers.

Although sellers compete primarily on price, other factors such as feedback, branding, promotion, and merchandising determine which sellers can easily be found by buyers—and ultimately who makes the sale.

Get Big Fast . . .

Given the competitive environment on eBay, many sellers go out of business because they are simply outsold by their competitors. eBay’s stated goal is to make inefficient markets efficient. Unfortunately, as markets—such as eBay categories—become more and more efficient, sellers have fewer and fewer competitive advantages. In fact, in many eBay categories, the only competitive advantage left is size, and with it the ability to source products less expensively than competitors.

So, if you are selling on eBay and want to survive, you have to grow your business rapidly to stay competitive with the rest of your peer group. If you do not, you will not endure the Darwinian nature of eBay.

Unfortunately, until now, there has been no guide describing what to do after you master the basics of selling on eBay. This book is that guide. It gives you two tools proven to generate rapidly growing eBay businesses:

  1. Ten very specific strategies you can start using now to scale your business.
  2. A framework called the Five P’s, for thinking strategically about your eBay business. The Five P’s are price, product, promotion, placement, and performance.

Using both of these tools, you will be able to take your business not only to the next level, but also quite possibly grow it into a million-dollar-a-year venture.

Where Do the Strategies Come From?

I am the founder of a company called ChannelAdvisor. At ChannelAdvisor, for the last five years we have helped businesses of all sizes sell on eBay. We provide the software and services that power businesses of all sizes: from individuals with very small operations to large, homegrown firms such as GlacierBayDVD (the largest DVD seller on eBay) to corporate retailers such as Best Buy, IBM, and The Sharper Image.

While working with more than 3,000 eBay businesses, we have developed the strategies and the Five P’s framework and tested them repeatedly, improving them along the way. In fact, the strategies in this book drive most of the million-dollar-a-month sellers on eBay—and a large percentage of the million-dollar-a-year eBay businesses, too.

We decided that these strategies are too important to share with just a closed group of sellers; the whole community should benefit from them. So, we compiled the best, most proven strategies into this book.

In fact, throughout the book, I prefer to use the pronoun we rather than I, because I cannot take credit for creating these strategies, and because we more accurately communicates the reality that the content of this book was created by a team of more than 60 folks working very hard for the last five years. I’m fortunate enough to be the person who has gathered all of the best practices here in a format that I hope you feel is easy to understand and digest. I hope you come back to the book again and again, as you try the different strategies.

Is This Book for You?

If you want to take your eBay business to the next level, eBay™ Strategies will give you the foundation to build on. If you want to develop a million-dollar-a-year eBay business, this book will save you a great deal of time and effort getting there.

Because of eBay’s competitive nature, if you’re a seller and you don’t want to grow your business, you will most likely be forced out of business or, at best, forced to change categories every year or so. Even if you don’t want to scale your business, this book will help you carve out a niche that will be more sustainable, using the strategies outlined here.

Prerequisites

This book, eBay™ Strategies, was designed to be the book you read after you’ve read the basic “how to ” books about eBay. So that we can focus on more advanced topics, we’ve assumed that you have a general knowledge of selling on eBay. For example, you won’t find any screen shots of the “Sell Your Item ” section of eBay. You should already understand the basics of the eBay auction process, the different listing options, and the after-sales process. In parts of the book, we do recap some areas in which you may be rusty, such as the various eBay listing upgrade options and the fee table.

If you don’t have general knowledge of selling on eBay, look first to the excellent on-site help and tools provided by eBay itself. Also, we recommend one of the many “how to ” books about eBay, such as The Official eBay Bible (Gotham Books), Starting an eBay Business for Dummies (Wiley), and eBay Hacks (O’Reilly).

Features

You can read this book from cover to cover, and it’s a useful reference. Beginning in Chapter 4, each chapter ends with a real-world case study that not only introduces you to an interesting eBay business, but also illustrates the concepts of the chapter and how that eBay seller has leveraged the strategy.

Each chapter contains a detailed summary, so that 3, 6, 9, or 12 months after you’ve read the book, if you want to brush up on a topic such as pricing, you can read the few pages of summary in Chapter 4 for a refresher. Think of them as Cliffs Notes for eBay™ Strategies.

The book also introduces a good bit of terminology that may be new to you, which you will need as you scale your eBay business. All of the important words and phrases are defined in-line in the text, and they are reviewed in the chapter summaries. What’s more, all the important terms we define in the text are also gathered in the glossary near the end of the book. So, if you can’t remember a specific term, there are three places where you can find it.

Beyond the Book

As you know, selling on eBay is a fluid, ever-changing business. That is part of the fun. With this in mind, we are offering two supplemental, Web-based resources to readers of the book.

First, a dedicated blog (short for “Web log ”) is available at:

http://ebaystrategies.blogs.com

Here you can get daily updates about eBay, the topics covered in this book, and other items of interest to eBay sellers.

Second, we believe strongly in the concept of community; it’s one of the cornerstones of the eBay experience. So, we’ve created an “eBay group ” specifically for readers of this book, where you can ask questions, meet your fellow readers, discuss your successes and failures, and share any new strategies that might be developed. The eBay group is available at:

http://groups.ebay.com/forum.jspa?forumID=100006604

Get Started!

Buying this book is the first of many important steps toward growing your eBay business—and making sure that your business will be around for the long haul, not pushed out of the marketplace by the thousands of new sellers entering eBay every day.

I sincerely hope that each and every one of you finds the strategies in this book helpful to your business. May you blow away your expectations (and your competition)!

Scot Wingo
June 2004

Read More Show Less

Introduction

Over a million people actively sell on eBay. Of those over million sellers, eBay recently reported that over 400,000 make a full-time living from their eBay business. These numbers are increasing rapidly every month. eBay drop off centers, like AuctionDrop, are opening at an incredible pace. There are now late-nite infomercials about selling on eBay that show people jumping off their giant yacht purchased with massive eBay profits!

The number of buyers on eBay is increasing as well with over 105 million registered global users, 45 million of which are "active," having bid, bought or sold in the last 12 months.

Even with the increasing number of buyers, sellers are finding selling on eBay is increasingly more competitive. Average selling prices across eBay are decreasing, each category has sellers that sell over $50,000 a month and capture large portions of marketshare which allows them to buy at cheaper prices, pricing those savings on to buyers thus creating a continuing price war amongst other sellers.

While sellers compete primarily on price, other factors such as feedback, branding, promotion and merchandising in addition to price determine who buyers find on eBay and ultimately buy from.

Get Big Fast...

Given the competitive environment on eBay, many sellers are going out of business because they are simply being out sold by their competitors. eBay's stated goal is to make inefficient markets efficient. Unfortunately the more efficient the various markets, or categories become, the fewer competitive advantages sellers have. In fact in many categories the only competitiveadvantage left is size and the ability to source products less expensively than competitors.

With this in mind, if you are selling on eBay and want to survive, I believe you have to grow your business rapidly to stay competitive with the rest of your peer group. If you do not, you will not survive the Darwinian nature of eBay. Unfortunately, until this book, there was no guide for what to do after you mastered the "basics" of selling on eBay. This book provides you with two tools that have been proven to generate rapidly growing eBay businesses:

  1. Ten very specific strategies, or methods, that you can begin using immediately to scale your business are provided with details.
  2. A framework for thinking strategically about your eBay business is presented called the Five Ps. The Five Ps are: Price, Product, Promotion, Placement and Performance.

By using both of these tools, you will be able to not only take your business to the level, but quite possibly grow your business to be a million dollar a year business.

Where Do the Strategies Come From?

I'm the founder of a company called ChannelAdvisor. At ChannelAdvisor for the last five years we have helped businesses of all sizes sell on eBay. From the smallest individuals to the large home-grown eBay business like GlacierBayDVD (the largest DVD seller on eBay) to enterprises such as BestBuy, IBM and The Sharper Image we provide the software and services that power these businesses.In the course of working with over 3000 eBay businesses, we have developed the strategies and the Five P framework and tested them over and over improving them along the way. In fac strategies in this book drive most of the $1,000,000/month sellers on eBay and a large percentage of all the $1,000,000/yr eBay businesses.

We decided that these strategies are too important to just share with a closed group of sellers, but the whole community should benefit from them and decided to publish the best, most proven strategies in this book.

In fact, you will find throughout the book, I prefer to use the pronoun "we" versus "I" because I can not take credit for the creation of these strategies and feel the we more accurately represents that the content of this book was basically created by a team of over sixty folks working very hard for the last five years. I'm fortunate enough to be the person that has gathered all of the "best practices" here in a format that I hope you feel is easy to understand, digest and come back to again and again as you try the different strategies.

Is This Book for You?

If you want to take your eBay business to the next level, this book will give you the foundation for doing so. If you want to build a million dollar a year eBay business, this book will save you a great deal of time and effort getting there.

Based on the competitive nature of eBay, if you're a seller and don't want to grow your business, then most likely you will be forced out of business or best case have to change categories every year or so. Fortunately, even if you don't want to scale your business, this book will help you carve out a niche that will be more sustainable than without the strategies outlined here.

Prerequisites

So that we can focus on more advanced topics, this book assumes that you have a general knowledge of selling on eBay. For example, you won't find any screen shots of the "Sell Your Item" (commonly known as SYI) part of eBay. You should understand the basic way that the eBay auction process, the different listing options, and the after sales process.

If you don't have a general knowledge of selling on eBay In addition to the excellent on-site help and tools provided by eBay, we recommend one of the many "how to" eBay books such as The eBay Bible, eBay Selling for Dummies, and eBay Hacks.

If you do have general selling knowledge, the book does recap some of the areas you may be rusty in or don't remember off the top of your head such as the various eBay listing upgrade options and fee table.

This book was designed to be the book you read after you have read the "how to" books to figure out how to grow your business from the basics.

Book Features

The book is designed to not only be read from cover-to-cover, but also as a useful reference. Starting with Chapter 4, each chapter ends in a real-world case study that not only introduces you to an interesting eBay business, but also illustrates the concepts of the chapter and how that eBay seller has leveraged the strategy.

Each chapter ends in a detailed chapter summary so that 3, 6, 9, 12 months after you have read the book and you want to brush up on a topic such as Pricing, covered in Chapter 4, you can read the two to three page summary for a refresher. Think of it as Cliff Notes for eBay strategies.

The book also introduces a good bit of terminology that may be new to you that you will need along the journey of scaling your eBay business. All of the terminology is defined in-line in the chapters, as well as summarized in the chapter summaries and all gathered together in the TODO appendix. If you can't remember a specific term, there are three places where you can find it.

Scot Wingo
ChannelAdvisor
June 2004



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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 2, 2004

    Great Book Beyond basics

    I read it from cover to cover. I learned a great deal in this book. It is a totally awesome book which will expand your mind on what is more than just selling. It shows you need to have a track system to see how you are doing from week to week, month to month and year to year. It tells you how to get free MS Excel program that the author provides through his homepage and it is FREE! If you try to design it yourself, it will take you hours and hours to do it. The author saves you a lot of time by giving it to you free. Again, I recommend this book to those who wants to succeed in long run! Happy Bidding.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 20, 2004

    Objective assessments

    Nice to see a book that goes beyond the mundane how-to's of selling on eBay. Wingo directs his book at experienced eBay sellers who are looking to scale up to the next level of sales. Frankly, if you have a marketing or economics degree, none of the general principles he espouses here is new. But for many sellers, they may well be. Like the price-velocity curve. Essentially the supply and demand curves of classical economics, but presented in a simpler form. A utility here is how you can empirically map out this curve for your items, if you have many instances of them. Perhaps the sagest advice is that for a typical item, in its life cycle, eBay is best suited for the introduction and liquidation stages. What is also good is that he is not bedazzled by eBay. He says you should also explore other sales channels, like Amazon and Yahoo Stores, especially if the items are still in season. I found this to be the best part of the book. Shows that he's kept his objectivity during analysis. He puts eBay in a broader context of assessment. By contrast, if you look at other books on eBay, quite often they focus solely on it, and never present cases when you should not sell through it.

    Was this review helpful? Yes  No   Report this review
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