eBay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site / Edition 5

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The only thing easier than buying and selling on eBay is getting lumped in with more than 203 million other eBayers. With sales of over 150,000 copies, the eBay the Smart Way series has helped countless eBayers find the best deals and maximize profits on everything from collectibles to cars to real estate. Now in its fifth blockbuster edition, this priceless tool has changed with the times to cover the latest trends, including new site offerings such as eBay Express and Best Offer, and features expanded coverage of PayPal, Google’s new e-commerce features, and more.

eBay the Smart Way is the go-to resource for first-time sellers, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from powerful strategies for finding the best products, bidding smarter, negotiating great deals, and more. For the most up-to-date and accessible information on how to make the most out of online auctions, "nothing explains it better than eBay the Smart Way." -- The Internet Marketing Bookshelf

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Editorial Reviews

Sinclair presents ideas and strategies for jumping into the frenzy that is eBay and walking away with a dream poodle lamp or selling an old toaster for the big bucks. Much of the first half of the book deals with information that is available on the eBay website itself though in a less accessible form. Included are the basics for getting started: the rules, registration, and how-to of buying and selling in various auction formats (e.g. the author explains a "Dutch Auction"). Then Sinclair delves deeper with insightful tips, hints, and pitfalls that only a seasoned ebayer would know. Also featured is an extensive section on profiting as a "professional" seller with information on downloading multiple items, creating professional looking listings, and dealing with photographs. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780814474518
  • Publisher: AMACOM Books
  • Publication date: 6/6/2007
  • Series: Ebay the Smart Way Series
  • Edition description: Fifth Edition
  • Edition number: 5
  • Pages: 544
  • Product dimensions: 7.00 (w) x 8.60 (h) x 1.80 (d)

Meet the Author

Joseph T. Sinclair (Vallejo, CA) is one of the world’s foremost eBay experts. His previous books for AMACOM -- including eBay Business the Smart Way (0-8144-7394-6), Building Your eBay Traffic the Smart Way (0-8144-7269-9), eBay Inventory the Smart Way (0-8144-7359-8), eBay Motors the Smart Way (0-8144-7252-4), eBay Global the Smart Way (0-8144-7241-9), and eBay Photography the Smart Way (0-8144-7293-1) -- have earned media attention worldwide.

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Table of Contents


Acknowledgments xix

I. Introducing eBay 1

1. eBay Overview 3

Markets 5

A Terrific Place to Shop 13

What’s Up? 14

Final Word 15

2. Buyers’ Opportunities 17

Individuals 17

Risk 20

Transaction Overhead 21

Rent or Buy on eBay? 22

Summary 22

3. Sellers’ Opportunities 23

Individuals 23

Retailers 25

Risk 28

Transaction Overhead 29

Summary 32

II. Using eBay 33

4. Learning eBay Basics 35

Community Values 35

User Agreement 36

Trust 37

Navigation 38

Preparation 43

Registration 44

Using the Auctions 46

Gallery 55

After the Auction 55

Escrow Services 56

Wanted Page 58

Researching an eBay User 58

Researching Market Value 58

Representing Yourself 60

Security 62

Community 65

Education 66

eBay Customer Service 67

Charity 69

eBay Evolves 69

Summary 70

5. Buying 71

Bidding 71

After Your Bid 79

eBay Stores 81

Optional eBay Bidding Features 81

Let’s Get Serious 85

Illicit Merchandise 86

Summary 88

6. Selling 89

Sellers (Auctioneers) 90

Rating the Condition of the Item 93

Entering an Auction 96

Authentication and Other Protections 100

After You List the Auction 104

When an Auction Is Not a Sale 106

Summary 106

7. What About Tax? 107

Income Tax 107

Sales Tax 109

Use Tax 110

Other Taxes 111

Summary 111

8. Giving Feedback 113

eBay Feedback System 114

It’s Your Reputation 123

It’s Their Reputation 125

How the System Works 126

Liability for Defamation 129

Evaluating a Person’s Reputation 129

Security Center 130

Conclusion 130

9. Reporting and Remedies 131

Most People Are Honest, But … 131

Negotiate 134

Remedies 135

Collecting a Judgment 145

Prevention 145

Forget It 146

eBay Offenses 146

Verified Rights Owner Program 148

Summary 149

10. Operating with Security 151

Equipment 152

Software 153

Security Practices 155

Resources 161

What About Being Online? 162

Summary 163

III. Using Bidding Strategies 165

11. Timely Bidding 167

Realities 167

Strategies 168

Tactics 175

Organization 190

Summary 191

12. Systematic Bidding 193

Guidelines for Safe Bidding 193

Follow Up 195

Summary 197

IV. Using Selling Strategies 199

13. Finding Things to Sell 201

Places 201

Activities 202

Saved for Later Use 203

Stuff 205

A Little Is a Lot – Financial Planning 207

Kids’ Business Project 209

High-Price Real Estate 210

Businesses 210

Charities 210

Conclusion 211

14. Serving Customers 213

The Occasional Seller 213

The Part-Time eBay Business 215

The Full-Time eBay Business 219

A Little Bit More 222

The Gift 223

Overnight Shipment 224

Payment 225

Response Times 225

Communication 226

How to Get Organized 226

PowerSellers 228

Amazon.com 229

Benchmarks of Customer Service 230

Where the Gold Is 231

Summary 231

15. Communicating with Skype 233

VoIP 233

Over the Internet 234

Normal Telephone to Internet (SkypeIn) 235

Internet to Normal Telephone (SkypeOut) 235

Equipment 236

Third-Party Developers 237

Features 238

Summary 239

16. Writing eBay Auction Ads 241

eBay Advertising 241

Unique Products 246

Presenting the Ad 247

Using an Ad Template 262

The One-Line Title 269

Summary 272

17. Conducting Auctions 273

General Auction Techniques 273

Database Techniques 289

Summary 289

18. Running Multiple Auctions 291

Databases 292

How Many Auctions? 293

Turbo Lister 294

Datafeed Marketing 298

Conclusion 299

19. Making and Receiving Payment 301

Payment Methods 302

Sales Tax 306

Special Payments for the Web 307

Escrow 307

Summary 307

20. PayPal 309

Verification 310

How It Works 312

The Bank 318

PayPal Shops 319

And There’s More 319

21. Shipping 321

Shipping and Handling 321

Summary 328

22. Choosing Auction Management Software 329

The eBay Industry 330

What to Do? 330

What Is a Service? 332

Andale 333

eBay’s Management Software 336

Other Software 337

eBay’s Standard Software 340

Advertising Services 341

Buyers 341

Summary 341

V. Taking and Using Photographs 343

23. Taking Photographs 345

Photography Tips 346

Tools and Services 349

Making Photographs Available 350

Making It Happen 354

Other People’s Photographs 355

Graphics 357

Summary 357

24. Using Image Editing Software 359

The Digital Darkroom 360

File Formats 365

There’s More 365

Summary 366

VI. Specialty Marketplaces 369

25. Specialty Auctions 371

Regional Auctions 371

Half.com 375

Live Auctions 381

Summary 382

26. eBay Stores and eBay Express 383

Online Realities 384

Marketing Realities 385

Use the Stores 386

eBay Express 389

Summary 391

27. eBay Motors 393

Buying a Car Nationally 396

Selling a Car Nationally 407

Success 411

Summary 411

28. Business to Business 413

Basic Considerations 415

Specialty Auctions 418

Future B2B Auctions 421

Summary 421

29. eBay Potpourri 423

Marketplace Research 423

Reviews and Guides 424

Solutions Directory 425

Pro Stores 425

Apartments on Rent.com 426

Want It Now 427

eBay Pulse 428

Giving Works 428

Something Old – Elance 429

Ad Format 434

eBay Changes 435

30. eBay International 437

Buying Far Away 438

Selling Internationally 441

Resources 444

Don’t Forget PayPal 445

Summary 445

31. Shopping.com 447

For Consumers 448

For Sellers 450

Summary 451

32. Craig’s List 453

Local Marketplaces 454

Marketplaces 458

Kijiji 460

Summary 460

33. Google-Froogle 461

Google 462

Froogle 463

Google Book Search 465

Google Base (Beta) 465

Summary 465

Epilogue 467

Appendix I Top 11 Tips 469

Appendix II Top 9 Tips 473

Appendix III Top 8 Tips 477

Appendix IV Web Authoring 481

Multimedia and the Web 482

Nvu 483

Chop It Off 488

Summary 488

Appendix V HTML Tutorial 489

Markups Alphabetically 491

Viewing the Webpage Source 506

Summary 506

Index 507

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