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Take your eBay selling to the next level. If you are hungry for the tips, techniques, best practices and resources necessary to run a high volume online auction business, eBay to the Max: Be a Trading Post Owner, Trading Assistant & PowerSeller will give you the information necessary to move to the next level of selling. Working your way towards PowerSeller status? Find out how to get there faster. Already a PowerSeller? Learn how, why and when to become a Trading Assistant. Ready to move on to running other ...
Ships from: Foley, AL
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Ships from: Foley, AL
Usually ships in 1-2 business days
Take your eBay selling to the next level. If you are hungry for the tips, techniques, best practices and resources necessary to run a high volume online auction business, eBay to the Max: Be a Trading Post Owner, Trading Assistant & PowerSeller will give you the information necessary to move to the next level of selling. Working your way towards PowerSeller status? Find out how to get there faster. Already a PowerSeller? Learn how, why and when to become a Trading Assistant. Ready to move on to running other people's auctions? Find out what it takes to become the owner of a retail Trading Post. This book will show you the technical, management and marketing skills it takes to professionally grow your business to the level you desire. You'll learn about:
I. TAKING EBAY SELLING TO THE NEXT LEVEL.
1. Ten Keys to Success.
2. Sufficient Start-up Funding, Well Spent.
3. Effective, Persistent Marketing and PR.
4. Find Great Stuff to Sell.
5. Never Sell Junk.
6. Give Great Customer Service.
7. Create an Efficient, Pleasant Facility.
8. Create Polished Listings and Photos.
9. Pay Attention to the Details.
10. Do Good Recordkeeping.
10 Keys Summary.
2. PowerSelling: The 40,000-foot View.
Why eBay Needs Us.
The eBay Seller Programs.
Your Biggest Decision as a PowerSeller.
How Much Do You Need?
How Much Would You Like to Earn?
What Do You Like?
What About Lifestyle?
Check Back In.
3. PowerSellers, Trading Assistants, and Trading Posts.
What’s a PowerSeller?
Becoming a PowerSeller.
PowerSeller Priority Help.
PowerSeller Swag .
The PowerSeller Community.
Other PowerSeller Benefits.
What’s a Trading Assistant?
Trading Assistant Requirements.
What’s a Trading Post?
Trading Post Requirements.
To Franchise or Not?
4. Budgeting, Forecasting, and Cash Flow.
Paralysis by Analysis?
Developing Reasonable Assumptions.
Check Out the Competition.
The Mother of All Assumptions: Selling Price and Item Count.
Average Listing and Final Value Fee Rule of Thumb.
When Things Go Wrong.
Payment Processing Fees.
Other Sales-related Fees.
A First Stab at Income Estimating.
The “Trading Assistant Effect”.
Estimating Other Expenses.
Local Regulations and Expenses.
Profitability Rough Cuts: At-home Business.
Profitability Rough Cuts: Trading Posts.
The Effect of Coupons.
Cash Flow Considerations.
II. FACILITIES, ACCOUNTS, AND SYSTEMS.
5. Home Business Versus Retail Space.
Advantages and Disadvantages of a Home-based Business.
Location, Location, Location.
Advantages and Disadvantages of a Commercial Space.
Sharing Space with Others.
6. Insurance and Security Issues.
Deciding on Insurance Coverage.
How Much Is Enough?
The Bare Minimum.
If You Have Employees.
If You Occupy Commercial Space.
Facility Security Considerations.
Securing Your Computers.
Getting It All Together.
7. Starting Your Business.
Incorporation, Licenses, Agreements, and Accounts.
What Type of Company Is Best for You?
Tax Collection Paperwork.
Special Business Licenses and Permits.
Do You Need Multiple eBay Accounts?
Do You Need Multiple PayPal Accounts?
Other Business Accounts.
8. Computers, Office Equipment, and More.
Broadband and Wireless.
Photo Lighting and Backgrounds.
Credit Card Machines.
Auction Management Solutions.
eBay Selling Manager Pro.
eBay Seller’s Assistant (Basic and Pro).
Auction Management Solutions for Trading Assistants and Trading Posts.
What to Look For.
Examples of Third-Party “Consignment” Solutions.
III. FINE TUNING YOUR OPERATION.
10. Pricing Strategies.
Sample Pricing Strategies.
Let’s Make a Deal.
Who Pays for What?
What’s a Fair Percentage?
Standard and Platinum Pricing.
Making Money on Shipping and Handling.
Coupons and Sales–Friends or Foes?
Creating Your Own Pricing Strategy.
11. Auction Types and Options.
Combine Enhancements for More Impact.
Enhancements in List View Versus Gallery View.
Home Page Featured.
Picture Hosting and Features.
Types of Auctions.
Buy It Now.
Tips and Tricks.
12. eBay Stores.
Custom Listing Header.
Store Subscription Levels and Fees.
Store Feature Level Comparison.
Store Listing and Final Value Fees.
Saving FV Fees with Your Store.
Cross Promotion: Another Store Advantage.
Keeping Up with Store Features Evolution.
eBay Store Tips.
IV. MARKETING, PUBLIC RELATIONS, AND ADVERTISING.
13. Marketing Your Business.
Elements of a Marketing Plan.
What Is Your Target Audience?
Where Are These Folks Found?
What Are the Best Ways To Reach Out?
What Do They Like and Dislike?
What’s the Competition Doing?
Where Are Your Key Opportunities?
What Pricing Strategies Make the Most Sense?
What Are Your Short- and Long-Term Goals?
How Much Should You Spend on Marketing?
Importance of Branding.
Creating a Marketing Plan “Rough Cut”.
14. Public Relations.
Why Good PR Is So Critical.
Do It Yourself or Hire a Pro?
Writing a Good Press Release.
Spreading the News.
When to Start.
Keep It Coming.
Promote Your Brand as Well.
Why Do Readers Care?
Be Careful About Mentioning the Charity’s Name in Auctions.
PennySaver and Similar Mailings.
Radio and Television.
Trade Shows and Events.
Trading Assistant Directory.
Related Web Sites.
Your eBay Store Can Generate Search Hits.
Your About Me Page.
Inflatables and Other Gimmicks.
Co-op Advertising Reimbursements from eBay.
Make a Rough Plan.
V. GETTING DOWN TO BUSINESS.
16. What to Sell.
The Level Playing Field Dilemma.
What Sells Best on eBay.
Specialize or Generalize?
Selling What You Know and Love.
But Will It Work?
Can You Get Enough to Sell?
Minimum Selling Price.
What Margins Do You Need?
Mystery Sales and Other Gimmicks.
That Crazy Community of Ours.
17. Getting Great Stuff to Sell.
Direct from the Manufacturer.
Local Retail Stores.
Local Car Dealers.
Wholesale Lots Warehouses.
Storage Company Auctions.
eBay’s Wholesale Lots Categories.
eBay’s New Reseller Marketplace.
Hiding in Plain Sight.
With a Little Help from Your Friends.
Want It Now.
Spread the Word.
18. Customer Service.
Customer Service for Buyers.
During the Auction.
Boilerplate Email Responses.
Personalized Email and Phone Responses.
Shipping and Post-Sale Communication.
Additional Customer Service Tasks for Trading Assistants.
Once the Auction Begins.
When the Auction Ends.
If the Auctions End Badly.
Use the Telephone.
Creating Your Own Customer Service Policies.
Online Research Tools and Techniques.
Other Research Tools.
The Collector’s Information Bureau.
The PBS Antiques Roadshow and FYI Sites.
The Antique Web.
Building Your Own Reference Library.
Research Do’s and Don’ts.
20. When to Say No.
It’s Beyond Your Shipping Capabilities.
It’s on eBay’s Prohibited List.
It’s On Your (or Your Franchisor’s) Prohibited List.
You Question Its Authenticity.
You Think You’ll Be “VeROed”.
It Appears to Be Stolen.
You Have Safety Concerns.
To Sell or Not To Sell?
21. Check-in and Recordkeeping.
What Records Should You Keep?
Manual or Automated?
Discussions at Check-in.
How You Say “No” Is Important, Too.
Negotiating Starting Prices, Reserves, and Fees.
Terms and Conditions.
Signed Item Receipt.
”What Happens Next?” Information.
22. Managing Workflow.
What It Takes to Sell an Item.
Management Tasks and Communications.
Order and Dependencies.
Bottlenecks and Remedies.
Setting Goals and Standards.
Planning for Growth.
Tips and Tricks.
Take the Right Pictures.
Take Enough Pictures.
Make Photos Inviting.
Think About the Gallery Shot.
Use Props to Set the Stage.
Include Nameplates and Serial Numbers.
Ten Quick Photography Tricks.
24. Writing Great Titles and Descriptions.
Reassure Buyers About You as the Seller.
Make Buyers Imagine Owning It.
Build Customer Confidence.
Point Out the Flaws.
25. Listing Items.
Type of Auction.
Get Help Picking Categories.
Use Item Specifics When Offered.
Pick Store Categories.
Schedule for Your Audience.
Use Your Own Picture Server or Service.
Remember to Specify Gallery Photo Addresses.
Specify the Right Payment Options for Each Auction.
Choose Shipping Locations Carefully.
Shipping Options and Costs Are Important.
Get the Weight Right.
Offer Combined Item Options if Possible.
Fine-tune Your Buyer Requirements.
Buyers In Countries to Which I Don’t Ship.
Buyers with a Negative Feedback Score.
Buyers with Unpaid Item Strikes.
Buyers Who May Bid on Several of My Items and Not Pay for Them.
Double-check Your Listings.
26. Managing Current Auctions.
Watching Bids and Watchers.
Spotting Problem Bidders.
Canceling Bids and Ending Auctions Early.
Harnessing Your Power.
27. Packing and Shipping.
Getting Help from Carriers.
Packing Everyday Items.
Packing Fragile Items.
Shipping Valuable Items.
Oversized and Heavy Items.
Measuring Dimensional Size.
Send Big Items on the Bus.
To Recycle or Not?
Print Your Own Labels and Postage.
Ask for a Discount.
Use Stealth Mode Postage Printing.
A Final Thought.
The Feedback Forum.
People Care About Feedback.
New eBay Feedback Policies.
The “Pile On” Problem.
Who’s in Charge of Feedback at Your Place?
When to Leave Feedback.
Responding to Ugly Feedback.
Getting eBay to Withdraw Feedback.
Mediation Through SquareTrade.
29. eBay As a Partner.
Your PowerSeller Rep.
Co-Op Ad Funds.
The Announcement Board and Email Alerts.
Avoiding eBay’s Wrath.
Understand eBay Policy.
Avoid Even the Appearance of Shill Bidding.
30. Problem Resolution.
Payment Processing Problems.
Check’s in the Mail.
Waiting for My Invoice.
Spam Blocker Ate My Homework.
Reminding and Filing.
Sometimes NPBs Are a Good Thing!
Fraud Investigations Team (FIT).
Book Dealers’ Advice for eBay Users.
Problem Resolutions Tips.
VI. OPENING A TRADING POST.
31. Location and Layout.
Working in a Garage or Basement.
Opening a Trading Post.
Get Professional Help.
Know the Regulations.
Make a Space Plan.
Listing and Photo Editing Workstations.
Inventory and Employee Areas.
Shipping and Receiving.
How Will It Look to Visitors?
32. Finding and Keeping Great Help.
Revisit Your Goals.
Keep It Lean.
Employee Handbook, Policies, and Benefits.
Not Getting Enough Candidates?
eBay Seller’s Assistant.
Sample Want Ads.
eBay Seller’s Assistant.
eBay Drop Store Manager Wanted.
eBay Photographer Wanted.
Experienced eBay Writer Wanted.
eBay Store Packer/Shipper/Greeter.
Help Them Grow, Make Them Want to Stay.